Marketing Manager, International (Liquid State)

Sony Music Entertainment team


Liquid State Introduction:
With a driving focus on the Asia Pacific region, and particularly key leading markets such as China, India, Singapore, Indonesia, South Korea and the Middle East, Liquid State is the new home for electronic music in Asia.
Liquid State is a dedicated electronic music brand working with a range of regional and international artists, both established and up-and-coming, for and by people who live and breathe dance music.
It’s the first of its kind, aimed at showcasing emerging talent and reflecting the explosive growth of electronic music right across the region.
Based in Hong Kong and owned by a global music label with a partnership with one of the biggest media companies in China, Liquid State is now rapidly expanding its team.
Marketing Manager Role
As a Marketing Manager, you will develop full scope marketing plans to derive engagement, on and offline, and an overall creative vision for established and emerging Music artists at the label. You will be a part of the core team responsible for the overall artist branding, development, revenue and P&L. Coordinate and manage social media, content development, streaming marketing, digital advertising, product management & campaigns for assigned artists.
What you'll do:
  • Work with in-house and/or third-party content creators to conceptualize & complete short-form content for artists and social media, etc. (while identifying new creators on an on-going basis).
  • Provide ideas & strategy for marketing campaigns. Communicate with internal, external and artist management/artist on a regular basis to convey overall strategy and present opportunities as they arise.
  • Help maintain relationships with key digital promotional partners and work with them on promotional activities, content creation, exclusive events and other partnership opportunities.
  • Implement and derive campaigns focused on data collection; Maintain and nurture existing mailing lists to ensure they are messaged consistently and efficiently.
  • Work with partners teams to maximise online and offline retail promotional opportunities/support retail initiatives.
  • Assure all current and any new digital partners get the assets and attention they need to execute effective promotions.
  • Spot digital trends, understand new technologies and social media behaviour and align these with business objectives to create new and innovative marketing opportunities and solutions.
  • Monitor analytics on streaming platforms, understand the consumption patterns and craft tailor made campaigns to maximize music consumption.
  • Provide in-depth analysis measuring the success of campaigns/tools and communicate the results to all relevant stakeholders.
  • Pitch artists and tracks to local partners (brand sponsorship, collaboration project etc.)
  • Develop a reputation as a go-to positive person who is constantly resourceful with a great attitude.
  • Build budget, and effectively execute paid media campaigns.
  • Ensure timely delivery of all assignments at the highest quality level.
  • Handle ad hoc task and projects as assigned from time to time
  • Any other duties assigned by the Company and senior staff from time to time.


Who you are:
  • Bachelor’s degree in marketing, multi-media, music business, digital business, mathematic, business management or any related field is preferred, not mandate
  • At least 5 years of progressive marketing experience at a record label or other related media companies.
  • Passion for electronic music, events, and the music industry
  • Superb written and oral communication skills
  • Social Media Obsessed: Demonstrated knowledge of and professional planning and executing experience with social platforms (, IG, TikTok, Twitter, Youtube, Line etc.).
  • Must be able to accept changes readily, both in job responsibilities, as well as in the work environment, and have the ability to be flexible in adapting to re-prioritized tasks.
  • Extremely detail-oriented and organized.
  • Strong communication skills with a demonstrated ability to speak in forums, meetings and presentations.
  • Must be highly organized and capable of developing and keeping to a project timeline.
  • Prior experience with a variety of digital marketing tools.
  • Creative, self-starter with exceptional follow-up skills.

How to apply

Apply via link

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Sony Music Entertainment

At Sony Music Entertainment, we fuel the creative journey. We’ve played a pioneering role in music history, from the first-ever music label to the invention of the flat disc record. We’ve nurtured some of music’s most iconic artists and produced some of the most influential recordings of all time. Today, we work in more than 60 countries, supporting a diverse roster of international superstars, developing and independent artists, and visionary creators. From our position at the intersection of music, entertainment, and technology, we bring imagination and expertise to the newest products and platforms, embrace new business models, employ breakthrough tools, and provide powerful insights that help our artists push creative boundaries and reach new audiences. In everything we do, we’re committed to artistic integrity, transparency, and entrepreneurship. Sony Music Entertainment is a member of the Sony family of global companies.

Job Details

Posted on Mar 8

Hong Kong, Hong Kong

Full time