Description

Reporting to the Senior Marketing Manager, the Marketing Manager will play an integral role in managing the marketing, media buying, financial and promotional needs of internal departments targeting various audiences to ensure that best-of-class marketing practices are applied and institution branding standards are met to support the many goals and objectives of the Country Music Hall of Fame® and Museum and associated brands. This position provides tremendous opportunity to experience all levels of marketing, project management, audience acquisition, paid media, and budget management and encourages independence and growth to develop management and training skills.
Responsibilities
Project Management – Serve as a primary interface between the Marketing team and the various divisions within the institution based on project or initiative. Exceptional project management, attention to detail, and communication skills are required to effectively balance the varied goals and objectives of each project or campaign.
Market Research – Help improve inter-departmental knowledge through market research activities to better understand demographics, competitive landscape, and emerging market trends.?
Media Placement/Fulfillment – Place media buys and fulfill selected advertising buys secured for various departments and campaigns, including print, outdoor, digital and other non-traditional media. Work alongside the Communications department to align paid media schedules with earned media schedules.
Budget Management – The Marketing Manager will manage the marketing budgets for various Museum departments and campaigns to ensure expenses are managed appropriately, budgets are properly allocated, and plans are implemented.
Promotions – Multiple promotional opportunities are secured each year with various partners. The Marketing Manager will fulfill partnership promotions and execute Museum-driven promotions from conception to fulfillment to analysis.
Integrated Marketing – Work with Marketing's digital team to plan, execute, and track digital performance metrics in integrated marketing campaigns to achieve campaign goals and grow audience.
On-Property Marketing – The Marketing Manager will be responsible for fulfilling on-property marketing initiatives designed to deliver a premium experience to our guests.
Invoices and Contracts – Update invoices weekly to accounting and input contracts weekly into the internal purchasing system.
Departmental Growth – Identify new and creative ways to bring the Museum's message to a broader audience by participating in educational opportunities and participating in professional presentations approved by the Marketing Department.

Requirements

Bachelor's Degree in Marketing, Digital, Business, Communication or related field required
Prior museum, hospitality, tourism, not for profit, publishing, digital content, agency or related experience preferred
Minimum of 3 years marketing experience preferred
Experience running paid media campaigns preferred but not required
Able to exercise discretion and keep strictest levels of confidentiality
Must maintain regular and acceptable attendance at such level as is determined at the company's sole discretion. Periodic nights and weekends required for Museum or industry/community events.
Excellent knowledge of MS Office, Google Analytics, Photoshop, social media marketing software and online applications (Sprout, Facebook/Twitter/Instagram insights and analytics, Creator Studio, Business Manager, Meltwater, Basecamp) is required. CMS (Wordpress), CRM (Tessitura) experience preferred.
Additional Skills & Preferred Characteristics:
Highly innovative and strategic, self-starter with strong business acumen
Excellent analytical, critical thinking, and problem solving skills
Ability to prioritize, multi-task and be very flexible in a fast paced, changing environment
Excellent oral and written communication skills, including email communication and small group presentations
Ability to work individually and with cross-functional teams to develop consensus within diverse groups and drive results
Highly organized, detail-oriented, and possesses outstanding follow through skills
Must be a team player
Process development skills, ability to keep work moving effectively while minimizing problems and delays
Positive attitude and desire to work collaboratively with colleagues and management

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Country Music Hall Of Fame and Museum

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Located in the heart of downtown Nashville, the Country Music Hall of Fame® and Museum documents and interprets the history of country music—a musical genre and culture central to the identity of the city, the state, and the nation. Accredited by the American Alliance of Museums, the museum proudly combines subject expertise, ambitious research, and preservation of an unparalleled collection with expressions of creativity in music, art, and history. The museum collects artifacts that illustrate the evolving history and traditions of country music while providing diverse learning opportunities. The core exhibit follows the story of country music from its folk beginnings through its emergence as a commercial art form. Rotating exhibits examine a broad range of topics, from country classics to ultra-contemporary and emerging artists in American Currents. The museum owns Hatch Show Print, a letterpress print shop opened in 1879, and it operates Historic RCA Studio B, where Elvis Presley and many others recorded. We are hiring! Apply to positions of interest by visiting our website today!

Job Details

Posted on Jun 23

Nashville, TN , USA

Full time

Mid