Marketing Manager, Brand & Editorial
Description
Description & Requirements
Smarter, Faster, and as always - First. That's our philosophy. Bloomberg Media empowers global business leaders with breaking news, expert opinion and proprietary data distributed on every platform, across every time zone. Like our products and solutions- our teams are agile, dynamic, and innovative. We work hard, and we work fast - while keeping up the quality and accuracy for which we're known. It's what keeps us inventing and reinventing, all the time. Our culture is wide open, just like our spaces. We challenge each other. And through our countless volunteer projects, we help bring out the best in our communities as around us, too. You can do amazing work here. Work you couldn't do anywhere else. It's up to you to make it happen.
The Role
We’re seeking a highly-motivated Marketing Manager to join the Brand & Editorial marketing team and support the development, execution and measurement of our full-funnel consumer marketing campaigns.
In this role, you’ll support the design and management of our consumer marketing program with full-funnel campaign development for the Bloomberg.com brand and key editorial franchises. You’ll work hand-in-hand with our editorial, product, creative, lifecycle, and paid media teams as well as relevant external agencies to launch high-impact campaigns that hit our objectives.
You'll make sure we get our campaigns done, and done right.
We’ll Trust You To
- Develop the full year brand strategy and oversee the consumer marketing calendar
- Manage the delivery of top of funnel and upper mid funnel campaigns from planning and briefing through to execution and reporting
- Coordinate with the newsroom, our digital product team, and other partners across the business to make sure we’re bringing the best of our product to the right audiences
- Provide thoughtful recommendations to improve integrated campaign performance using data and feedback
- Work closely with in-house and agency creative teams to ensure on-brief, on-schedule delivery of campaign assets
- Act as a liaison between marketing and creative teams to help prioritize work and ensure appropriate resourcing
- Collaborate with marketing channel owners and our customer insights team to make sure that our campaigns are as effective as possible in channels, and are delivered efficiently
- Build close relationships with key stakeholders across Bloomberg, especially with newsroom, audience and research & insights teams to make sure we’re bringing the best of our product to audiences
- Advocate for creative excellence and brand consistency across all campaigns
Requirements
You’ll Need To Have
- 5+ years experience in marketing, either in-house or in an agency - experience working with digital subscriptions a bonus, but not required
- Experience working in media or journalism strongly encouraged
- Experience managing marketing campaigns for different objectives from upper to lower funnel, and for a variety of products
- Strong collaboration skills and the ability to bring people from across the organization together
- Adaptability and ability to manage multiple projects at once in a fast-paced news environment
- Strong project management skills and organization - experience working with Asana or other project management skills is a plus
- Synthesization skills; ability to find insights within reporting and clearly communicate key findings to stakeholders
- Excellent communication and stakeholder management skills
- A love for the news and keeping up with media trends
Benefits & Perks
Salary Range = 100000 - 135000 USD Annually + Benefits + Bonus
The referenced salary range is based on the Company's good faith belief at the time of posting. Actual compensation may vary based on factors such as geographic location, work experience, market conditions, education/training and skill level.
We offer one of the most comprehensive and generous benefits plans available and offer a range of total rewards that may include merit increases, incentive compensation (exempt roles only), paid holidays, paid time off, medical, dental, vision, short and long term disability benefits, 401(k) +match, life insurance, and various wellness programs, among others. The Company does not provide benefits directly to contingent workers/contractors and interns.
How to apply
Apply via link
Bloomberg
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Bloomberg is a global leader in business and financial information, delivering trusted data, news, and insights that bring transparency, efficiency, and fairness to markets. The company helps connect influential communities across the global financial ecosystem via reliable technology solutions that enable our customers to make more informed decisions and foster better collaboration.