Marketing & Audience Engagement Coordinator
Description
- Assisting the Email Marketing Manager in planning, producing, segmenting, and A/B testing email campaigns. This includes campaigns that reactivate existing customers and acquire new audiences, leading to increased ticket sales.
- Create emails that fit brand standards through imagery, tone, and overall execution.
- Manage our email subscriber database in Tessitura, including creating and updating lists and segmenting data for targeted email campaigns.
- Assist the Direct Marketing Manager with direct mail campaigns, including helping to create and proof at least 20 mass direct marketing pieces.
- Assist in the reviewing and routing of marketing materials as needed.
- Communicate with external vendors, which include printers, mailhouses, data processors, and list-purchase and trade organizations.
- Research and segment list selections in Tessitura’s Extraction Manager for mass and targeted campaigns.
- Own list trade requests by providing prompt approvals or denials to requesting entities, in addition to requesting list trades with external organizations, under the guidance of the Direct Marketing Manager.
- Support the Director, Growth Marketing on initiatives to improve customer loyalty and increase lifetime value and profitability including the annual season subscription campaign.
- Work cross-functionally with the marketing team, customer relations, and digital teams to align messaging and initiatives across multiple platforms and departments.
- Assist with at-venue Marketing activities, including loyalty marketing initiatives and on-site activations and activities.
- Document workflows and business practices for Growth Marketing work.
- Commitment to valuing diversity and contributing to an inclusive working environment.
- Miscellaneous duties as assigned.
Requirements
Benefits & Perks
- Medical Dental and Vision coverage
- Employer contributions to the 403(b) plan after one year of employment
- Employer paid Life and Disability insurance
- 12 Holidays
- Up to 20 Vacation days in third calendar year of employment
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New York Philharmonic
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**Overview** The New York Philharmonic connects with up to 50 million music lovers each season through live concerts in New York and around the world, as well as broadcasts, recordings, and education programs. The 2022–23 season marks a new chapter in the life of America’s longest living orchestra with the opening of the reimagined David Geffen Hall, programming that engages with today’s cultural conversations, and revitalized connections with New York City communities. The NY Phil has appeared in 435 cities in 63 countries, and commissioned and / or premiered important works, from Dvořák’s New World Symphony to Tania León’s Pulitzer Prize–winning Stride. The Orchestra streams performances on NYPhil+ and shares its extensive history through the New York Philharmonic Shelby White & Leon Levy Digital Archives. Jaap van Zweden became Music Director in 2018–19, succeeding titans including Bernstein, Toscanini, and Mahler.