Manager, Influencer Partnerships - Branded Entertainment

SiriusXM team

Description

SXM Media is the leading digital advertising arm of the largest audio entertainment company in the US. Reaching 150M listeners across our portfolio of power brands—SiriusXM, Pandora, Stitcher, Soundcloud—we leverage the power of audio to redefine ad experiences with unrivaled content; proprietary research; bespoke creative & production solutions; along with live & virtual events.
And we want you to be a part of it!
SXM Media’s Branded Entertainment team is seeking a highly motivated and dynamic Influencer Marketing Manager to assist in the development and execution of digital influencer campaigns on behalf of some of the biggest brand advertisers in the world.
Reporting into the Director of Branded Entertainment, this social media, live event, and pop-culture obsessed marketer will be responsible for extending our advertisers’ campaigns through the development, management, and execution of influencer marketing programs that create community, drive purchase intent, and build brand love.
It’s a dynamic job. One day you may be working to amplify the sponsorship of the latest must-hear music station, addictive podcast or epic Pandora Live concert. The next, you may be participating in a brainstorm session with an advertising partner or cross-functional team. You’ll need to be passionate about all facets of influencer marketing in order to produce the best work, while driving significant revenue in partnership with our industry-leading sales organization.
T his highly sought-after role sits at the intersection of marketing, sales, strategy, and execution; working with today’s biggest talent & some of the most talked about music and spoken word experiences in a fast-paced and ever-evolving environment.
Duties And Responsibilities
  • Lead day-to-day operations of the advertiser-driven influencer marketing line of business at SXM Media
  • Partner with national Sales Development team to develop social influencer marketing campaigns that elevate & amplify current advertising partnerships (i.e. music stations, podcasts, concerts)
  • Serve as SXM Media’s central liaison with third-party social media agency, influencer talent and internal teams
  • Develop sponsorship packaging, pricing, and sales materials for influencer-based programs
  • Consult on program pitches & execution, providing recommendations on creative concepts & copy points
  • Attend and present at internal meetings and external client meetings as needed
  • Keep track of program development and communicate to all stakeholders throughout the program lifecycle (pre-sale, execution, launch, and post-campaign reporting)
  • Help troubleshoot conflicts via problem solving and creative solutions
  • Commit to producing the highest standard of work for client and internal projects
  • Support Branded Entertainment team on other lines of business developing branded content (i.e. custom podcast solutions, sponsored content, and event sponsorships) as needed

Requirements

Minimum Qualifications
  • BA degree
  • 4+ years relevant experience at social influencer agency or working with influencers at a Brand, and/or Publisher
  • You Are… (The Ideal Candidate)
  • Socially savvy with a deep understanding of influencer marketing and the ever-evolving social platforms
  • Experienced in Brand Partnerships and/or Sales/Marketing
  • Proactive with an entrepreneurial spirit, driven to excel in a fast-paced environment
  • A creative who is able to apply both critical and strategic thinking to client programs
  • A problem solver with highly developed conflict resolution skills
  • Confident and credible with senior executives (including client contacts and internal leadership)
  • An articulate professional with excellent oral & written communication skills, along with design prowess
  • Collaborative with the ability to build strong relationships with external and internal partners
  • Organized & detail-oriented with ability to thrive in the nuance/ambiguity
  • Able to work well under pressure and adapt in the face of ever-changing projects
  • Passionate about social media, music, podcasts, and pop culture!
Technical Skills
  • Social Media Marketing (including organic & paid)
  • MS-Office & Google Suite

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SiriusXM

SiriusXM and Pandora have joined together to create the world’s largest audio entertainment company. Together, we are uniquely positioned to lead a new era of audio entertainment by delivering the most compelling subscription and ad-supported audio experiences to millions of listeners – in the car, at home and on the go. Our talent, content, technology and innovation continue to be at the forefront, and we want you to be a part of it! Check out our current openings below and at www.Pandora.com/careers. About SiriusXM Sirius XM Holdings Inc. (NASDAQ: SIRI) is the world’s largest audio entertainment company, and the premier programmer and platform for subscription and advertising-supported audio products. With the recent addition of Pandora Radio, the largest streaming music provider in the U.S., SiriusXM reaches more than 100 million people with its audio products and services. Pandora is a leading music and podcast discovery platform, providing a highly-personalized listening experience to approximately 70 million users each month with its proprietary Music Genome Project® and Podcast Genome Project® technology - whether at home or on the go - through its mobile app, the web, and integrations with more than 2,000 connected products. As the largest streaming music provider in the U.S., with an industry-leading digital audio advertising platform, Pandora connects listeners with the audio entertainment they love.

Job Details

Posted on Jan 28

New York, NY, USA

Full time

Mid