Manager, Fan Insights

Live Nation Entertainment team

Description

Live Nation Entertainment’s Media & Sponsorship Division is seeking a highly resourceful team player to bring their passion for live music and interest in creative research methodologies and data storytelling as Manager of Fan Insights.
The Media & Sponsorship, Fan Insights team is tasked with empowering the overall organization and specifically, the sales team and our clients, with thought provoking insights - those that can help inspire creative partnerships and create competitive advantage. In an age where it’s harder than ever to reach Millennial/Gen Z in traditional manners, the team’s goal is to uncover insights that help Live Nation, and our partners differentiate amongst all types of media and entertainment and help our clients develop meaningful cultural connections with their consumers.
Live Nation Media & Sponsorship designs, sells, and manages the company’s national corporate sponsorship programs with the world’s most recognizable brands. It is an exciting, fast-paced team that collaborates with all facets of Live Nation’s business including venues, festivals, ticketing, artists, content, media (digital, social, mobile), promotions, and concert production. To learn more about our division, check out: https://livenationforbrands.com/
What This Role Will Do
  • Support entire lifecycle of market research projects; includes recommending methodologies, designing thoughtful questionnaires, programming and launching surveys, monitoring fieldwork, identifying key audiences, and generating crosstabs
  • Distill information from vast data sets into digestible and actionable insights for pitch decks
  • Partner closely with the internal Brand/Marketing Strategy group, providing insights that help develop and execute brand strategies that support and accelerate the company’s growth
  • Help to manage and launch custom quantitative surveys in Sound Board, our proprietary panel of 10,000 live music fans for quantitative surveys and community of 500 more for qualitative insights
  • Synthesize key themes from qualitative research activities and open-ended responses in surveys to develop meaningful insights that drive empathy for our fans
  • Leverage existing research to curate insights narratives for Sales and Integrated Marketing teams
  • Help manage recruitment for proprietary research panel – includes supervising email distribution and coming up with creative solutions to meet recruitment goals
  • Help democratize data throughout the organization and equip Sales, PR, and Solutions Development teams with information that is relevant to their business objectives

Requirements

  • Bachelor’s Degree
  • 4-6 years work experience in consumer insights, market research agency experience is preferable but not required
  • Experience writing surveys and qualitative research activities
  • Experience translating raw data into visual, actionable insights
  • Must be very comfortable working in Microsoft Excel, PowerPoint and/or Keynote
  • Comfortable being hands-on with data using Excel, SPSS, or other advanced data manipulation tools.
  • A creative problem solver who embraces new challenges
  • Ability to iterate quickly and adapt to the needs of the business in an agile fashion
  • Strong organizational, attention to detail, prioritization, and communication skills
  • Eagerness to learn new platforms and methodologies
  • Passionate about live music, media, and culture
  • COVID-19 vaccination will be required for this position subject to legally valid exemptions.

How to apply

Apply via link

Live Nation Entertainment logo

Live Nation Entertainment

Recognized three years in a row by Great Place to Work® and named one of People Magazine’s Top 50 Companies that Care, Live Nation Entertainment is the global leader in live events and ticketing. With business operations and corporate functions across 5 major divisions, Ticketmaster, House of Blues, Concerts, Media & Sponsorship, and Artist Nation, we offer exciting opportunities across every discipline. Generous vacation, healthcare, and retirement benefits are just some of the perks we offer our full-time, global workforce. For any stage in your career, our benefits are designed to help you live life to the fullest. We offer student loan repayment, 6 months paid caregiver leave, Roadie Babies (bring your little ones & a caretaker on your work trips), Music@Home (cultivate your little ones music interest), and tuition reimbursement for ongoing career development. Plus, you'll have access to free concerts, festivals, and more through our exclusive employee ticket concierge.see more

Job Details

Posted on Jan 6

New York, NY, USA

Full time

Mid