Manager, Digital Marketing
Description
- Responsible for setting goals for our artists/projects, and building out timelines, content, and activations meant to achieve those goals.
- Secure artist and partner buy-in and execute across all ideas and activations.
- Oversee social and platform optimization and delivery logistics.
- Collaborate in brainstorms to deliver custom and creative digital marketing ideas for each artist, presenting them to the artists' teams and executing the campaigns. Ideas will come from knowledge of music culture, key brands, influencers, and out-of-the-box thinking.
- In addition to the high-level creative ideas, you will also be responsible for multiple social accounts and their activity and growth. You will need to deliver next-level creative both commissioned and designed in-house, content ranging from custom videos to VR lenses to memes and more.
Requirements
- Must have at least 3 years of experience running point on digital campaigns for artists & projects (label experience preferred).
- A deep and thorough knowledge of the modern music scene with a firm understanding of the history that led to today’s market.
- Experience in working with staff from social platforms preferred.
- The job entails both normal business hours as well as other music events at night. Our team is ultra-inclusive and we’re looking for open-minded and passionate music fans who collaborate well and bring positive energy to any task that comes their way.
- Understanding of digital analytics tools and how to apply to activations (YouTube analytics, Crowdtangle, and google trends).
Benefits & Perks
- You join an inclusive, collaborative and global community where you have the opportunity to fuel the creative journey
- A modern office environment designed to foster productivity, creativity, and teamwork
- An attractive and comprehensive benefits package including medical, dental, vision, life & disability coverage, and 401K + employer matching
- Voluntary benefits like company-paid identity theft protection and resources for pets, mental health and meditation resources, industry-leading fertility coverage, fully paid leave for childbirth or bonding, fully paid leave for caregivers, programs for loved ones with developmental disabilities and neurodiversity, subsidized back-up child and elder care, and reimbursement for adoption, surrogacy, tuition and student loans
- We invest in your professional growth & development
- Time off for a winter recess
How to apply
Apply via link
Sony Music Entertainment
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At Sony Music Entertainment, we fuel the creative journey. We’ve played a pioneering role in music history, from the first-ever music label to the invention of the flat disc record. We’ve nurtured some of music’s most iconic artists and produced some of the most influential recordings of all time. Today, we work in more than 60 countries, supporting a diverse roster of international superstars, developing and independent artists, and visionary creators. From our position at the intersection of music, entertainment, and technology, we bring imagination and expertise to the newest products and platforms, embrace new business models, employ breakthrough tools, and provide powerful insights that help our artists push creative boundaries and reach new audiences. In everything we do, we’re committed to artistic integrity, transparency, and entrepreneurship. Sony Music Entertainment is a member of the Sony family of global companies.