Manager, Content Marketing & Partnerships (Music)

SiriusXM team

Description

Who We Are
SiriusXM and its brands (Pandora, SiriusXM Media, AdsWizz, Simplecast, and SiriusXM Connect) are leading a new era of audio entertainment and services by delivering the most compelling subscription and ad-supported audio entertainment experience for listeners -- in the car, at home, and anywhere on the go with connected devices. Our vision is to shape the future of audio, where everyone can be effortlessly connected to the voices, stories and music they love wherever they are.
This is the place where a diverse group of emerging talent and legends alike come to share authentic and purposeful songs, stories, sounds and insights through some of the best programming and technology in the world. Our critically-acclaimed, industry-leading audio entertainment encompasses music, sports, comedy, news, talk, live events, and podcasting. No matter their individual role, each of our employees plays a vital part in bringing SiriusXM’s vision to life every day.
SiriusXM is the leading audio entertainment company in North America, and the premier programmer and platform for subscription and digital advertising-supported audio products. SiriusXM’s platforms collectively reach approximately 150 million listeners, the largest digital audio audience across paid and free tiers in North America, and deliver music, sports, talk, news, comedy, entertainment and podcasts. Pandora, a subsidiary of SiriusXM, is the largest ad-supported audio entertainment streaming service in the U.S. SiriusXM's subsidiaries Simplecast and AdsWizz make it a leader in podcast hosting, production, distribution, analytics and monetization. The Company’s advertising sales organization, which operates as
SiriusXM Media, leverages its scale, cross-platform sales organization and ad tech capabilities to deliver results for audio creators and advertisers. SiriusXM, through SiriusXM Canada Holdings, Inc., also offers satellite radio and audio entertainment in Canada. In addition to its audio entertainment businesses, SiriusXM offers connected vehicle services to automakers.
How You’ll Make An Impact
You will manage a roster of Music channels within the Content Marketing and Partnerships team and work hand in hand with Programming and the Partner to shape and execute marketing of the Channel through internal cross functional efforts within the SXM org, as well as externally through the Partner’s audience network.
What You’ll Do
  • Cultivate and maintain strong relationships with Partners, serving as the main point of contact for marketing initiatives.
  • Manage Partner campaigns from planning and strategy phases through implementation and execution. Work cross-functionally across internal departments, including CRM, App, PR, Social, Performance, Creative, Events, Sweeps, Email, Channel marketing, OEM, Sales, brand, and Digital.
  • Ensure seamless communication and coordination to optimize the effectiveness of partner programs.
  • Work with artist teams to understand their current visual identity and communicate this to internal creative teams, preserving the authenticity of the artists and aligning relevance with the artist's current project.
  • Collaborate with the marketing team to create and optimize marketing collateral and assets for partner-specific initiatives.
  • Facilitate a high volume of creative assets from conception to distribution.
  • Act as the quality control for each partner by coordinating approvals of marketing materials.
  • Brainstorm and pitch creative artist strategies, content, and promotional opportunities aimed at increasing audience engagement, building brand awareness, and strengthening artist relations for SiriusXM.
  • Develop strategies for specialty programming, events, interviews, performances, and artist-hosted shows.
  • Create, distribute and monitor the performance of SXM links for partners shared through their networks off platform to drive awareness and traffic back into the SXM app or trial offer.
  • Draft and negotiate marketing deal points for new and Y-o-Y artist initiatives
  • Monitor partner execution and identify opportunities to increase partner engagement.
  • Monitor and analyze the performance of music partner marketing initiatives, using relevant metrics and key performance indicators (KPIs).
  • Provide and present regular reports and insights to stakeholders, highlighting the impact of partnership activities and identifying areas for improvement.
  • Maintain a finger on the pulse in the rapidly evolving landscape of the industry, understanding technological advancements, content trends, and shifts in artist dynamics.

Requirements

What You’ll Need
  • 3+ years of experience in artist marketing.
  • Proficient in computer and software skills such as PowerPoint, Google Docs (Slides, spreadsheets) and open to learning internal systems such as WorkFront and Branch.
  • Well-organized and detail-oriented.
  • Exceptional communication and writing skills.
  • Commercial awareness partnered with a creative mind.
  • Ability to seamlessly multi-task effectively across multiple active projects in a fast-paced environment.
  • Willingness to be highly collaborative.
  • Experience with editing or design software, is a plus.
  • Ability to analyze data sets across listening, organic social, Paid performance and understand how it’s actionable for your projects.
  • Must have legal right to work in the U.S.

How to apply

Apply via link

SiriusXM logo

SiriusXM

SiriusXM and Pandora have joined together to create the world’s largest audio entertainment company. Together, we are uniquely positioned to lead a new era of audio entertainment by delivering the most compelling subscription and ad-supported audio experiences to millions of listeners – in the car, at home and on the go. Our talent, content, technology and innovation continue to be at the forefront, and we want you to be a part of it! Check out our current openings below and at www.Pandora.com/careers. About SiriusXM Sirius XM Holdings Inc. (NASDAQ: SIRI) is the world’s largest audio entertainment company, and the premier programmer and platform for subscription and advertising-supported audio products. With the recent addition of Pandora Radio, the largest streaming music provider in the U.S., SiriusXM reaches more than 100 million people with its audio products and services. Pandora is a leading music and podcast discovery platform, providing a highly-personalized listening experience to approximately 70 million users each month with its proprietary Music Genome Project® and Podcast Genome Project® technology - whether at home or on the go - through its mobile app, the web, and integrations with more than 2,000 connected products. As the largest streaming music provider in the U.S., with an industry-leading digital audio advertising platform, Pandora connects listeners with the audio entertainment they love.

Job Details

Posted on Mar 19

Wisconsin, USA

Remote

Full time

Mid