Manager, Content and Brand Development
Description
- Provide creative direction across the publishing division and oversee the creation and timely delivery of all visual assets including video assets, graphic and printed designs, overall Worship Together branding and other creative for key marketing campaigns.
- With an editorial mindset, develop digital marketing plans, audience development strategies, video content and supplementary resources that are aligned with CCMG and divisional strategic goals and objectives.
- Work collaboratively with Worship Together team to develop viral marketing strategies that leverage algorithmic SEO (search engine optimization) across social platforms, websites, and classic search engines.
- Oversee production, programming, and content development for Worship Together events.
- Support label video and creative teams while effectively balancing Church Resources priorities.
- Work collaboratively to innovate and manage the development of new ideas and content that re-enforce our position as the market leader in the worship and church resources community.
- Provide cohesive and inspirational leadership to Church Resources video/design staff that creates movement and momentum in the business.
- Oversee production (audio/video/lighting) and provide creative direction for video shoots and company-owned live events.
- Develop employee(s) using the Performance Assessment Process and Performance Improvement Guidelines, providing on-going coaching/feedback and recognition to encourage outstanding performance.
- Consistently monitor worship music and church trends as they relate to songs/artists/writers. Regularly assess content, processes, product mix and platforms to ensure that we are resourcing the church with the most relevant worship songs and products - in the right way.
- Track competitor strategies with respect to modern worship song promotion and print resources - adjusting our marketing strategies accordingly.
- Manage budget lines effectively and efficiently to ensure company assets are utilized in accordance with Capitol CMG policy and budget.
- Provide on-going support to Senior Director, Marketing by supporting priorities, major initiatives, and all requests to connect songs & consumers.
- Other duties and responsibilities as assigned.
Requirements
- Ability to lead and develop people
- Ability to think creatively, conceptually and strategically
- Familiarity with music publishing and church music
- Ability to maintain a good balance between strategic perspective, fiscal responsibility, creativity, interpersonal relationships and operational understanding
- Strong oral and written communication skills
- Strong relational skills
- Working knowledge of Adobe Creative Suite (Photoshop and Illustrator)
- Working knowledge of web development tools and platforms (HTML/CSS/Javascript/etc.)
- Working knowledge of AVL (audio/video/lighting) for large-scale live events
- 3+ years of relevant experience
- Experience leading a team preferred
- Experience working or volunteering in church music a plus
- 4-year college degree in Marketing, Communications, or Music Business preferred
- Regularly required to sit
- Requires motor skills to operate a keyboard and basic office equipment
- Occasionally required to stand and walk
- Ability to communicate over the phone and in person
- Occasionally required to lift up to 50lbs
- Requires occasional travel
- Innovation & Change
- Results Driven
- Consumer Focus
- Technical/Professional Expertise
This job has expired but you can still explore other open positions from the same company or find new ones from our amazing selection.
Universal Music Group
Discover more jobs
Universal Music Group (UMG) is the world leader in music-based entertainment, with a broad array of businesses engaged in recorded music, music publishing, merchandising and audiovisual content in more than 60 countries. Featuring the most comprehensive catalog of recordings and songs across every musical genre, UMG identifies and develops artists and produces and distributes the most critically acclaimed and commercially successful music in the world. Committed to artistry, innovation and entrepreneurship, UMG fosters the development of services, platforms and business models in order to broaden artistic and commercial opportunities for our artists and create new experiences for fans. Universal Music Group's labels include A&M Records, Astralwerks, Blue Note Records, Capitol Christian Music Group, Capitol Records, Capitol Records Nashville, Caroline, Decca, Def Jam Recordings, Deutsche Grammophon, Disa, Emarcy, EMI Records Nashville, Fonovisa, Geffen Records, Harvest, Interscope Records, Island Records, Machete Music, MCA Nashville, Mercury Nashville, Mercury Records, Motown Records, Polydor Records, Republic Records, Universal Music Latino, Verve Label Group, Virgin Records, Virgin EMI Records, as well as a multitude of record labels owned or distributed by its record company subsidiaries around the world. UMG's catalog is marketed through two distinct divisions, Universal Music Enterprises (in the U.S.) and Universal Strategic Marketing (outside the U.S.). UMG also includes Universal Music Publishing Group, one of the industry's premier music publishing operations worldwide and Bravado, the leading provider of consumer, lifestyle and branding services to recording artists and entertainment brands around the world. Universal Music Group is a Vivendi company.