Loyalty Marketing Manager
Description
We are seeking a Manager, Loyalty Marketing to play a strategic role in the expansion of our TouchTunes loyalty programs, and be responsible for thought leadership, program strategy, operational management, analytics, and performance. The Manager will work closely with the Director, Consumer Marketing, product management, development, sales, marketing, and data teams to grow TouchTunes loyalty programs, activate targeted loyalty segments, promote, and reward desired behaviors and actions throughout engagement journeys, develop participants into TouchTunes brand ambassadors/advocates and ensure flawless program execution.
What your day-to-day looks like:
- Lead and execute strategy for venue loyalty programs and continually drive innovation to keep the programs fresh and relevant for members.
- Acquire new members, retain existing members, and activate members to achieve company revenue growth goals.
- Help develop, execute strategy and drive growth of consumer loyalty initiatives for TouchTunes and TouchTunes Unlimited businesses.
- Develops best-in-class and analytics-based strategies to define and prioritize the highest potential customers and deliver measurable ROI.
- Provide end-to-end leadership of member initiatives from requirements definition to deployment and analysis, along with issue and risk management.
- Monitor and maximize customer lifetime value strategies ensuring maximum profitability.
- Establish key reporting and program analysis criteria and reports and ensure that analysis is conducted in a systematic way to promote continual learning and improvement.
- Manage the distribution and presentation of program reporting and status to executive stakeholders.
- Direct and oversee management/improvement of the customer database, ensuring accuracy.
- Identify areas for process improvements and define & develop enhancements as needed.
Requirements
- Bachelor’s Degree in marketing or related field.
- 3-5 years marketing experience in Loyalty/ Member marketing (subscription and non-subscription).
- Proven focus in creating compelling, customer-focused, programs and experiences that drive Lifetime Value (LTV).
- Strong background in customer acquisition, re-engagement and retention strategies
- Strong organizational and leadership skills and the ability to multi-task in a fast-paced and dynamic environment. Ability to effectively collaborate, network and leverage internal and external groups.
- Excellent communication skills, both written and verbal. Comfortable in communicating with partners and with all levels of management, both internal and external.
- Strong analytical skills, with the ability to handle large data sets and complex analyses with minimal supervision, including experience with data analysis, segmentation, CRM systems, etc.
- Self-motivated, results-oriented and strategic thinker.
- Experience working with Branch, Braze, MixPanel and other widely used Marketing tools.
- Proficiency with MS Office products (Excel and PPT).
Benefits & Perks
- Working alongside a bunch of super talented and friendly people.
- A fun, diverse, open and fast-paced environment focused on family atmosphere and creating an off-the-hook user experience.
- Challenging and stimulating projects.
- Working in a culture that likes to drive constant innovation.
- Free Access to a virtual health care application. Long gone are the days of waiting 8 hours at the clinic.
- Pet insurance.
- Very competitive insurance packages.
- Competitive 401K package with company match.
- Flexible working environment.
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TouchTunes
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TouchTunes provides innovative entertainment and media solutions to over 75,000 bars, restaurants and other shared spaces worldwide. Our award-winning music systems spark engagement and encourage customers to stay longer by creating memorable experiences through an integrated music platform that includes digital jukeboxes, mobile, photo booth and TouchTunesTV.