(Junior) Social Media & Digital Marketing Specialist

Yamaha Corporation team

Description

Your Role:
  • Realize further development and growth of the European EKB social media channels (Facebook, Instagram, others), support exciting communication projects and increase market demand as well as customer retention, reporting directly to the EKB European Marketing Manager
  • Manage monthly planning and maintenance of the content of EKB social media channels at pan-EU level as well as the coordination of local social media activities, incl. creation of consolidated editorial plans – organic and paid
  • Follow community management, monitor key performance and engagement figures
  • Plan, implement, and monitor European-wide social media advertising campaigns to achieve pre-agreed goals
  • Take responsibility for monthly planning and editorial preparation as well as distribution of the EKB newsletter at pan-EU level, incl. coordination of local newsletters and content (e-mail marketing)
  • Actively collaborate with relevant functions in digital marketing campaigns, EKB and cross-divisional, collaborate on content creation and localization projects such as lifestyle images, videos, marketing materials, blogs
  • Conduct performance monitoring of your channels and campaigns monthly, also in comparison to other Yamaha channels, incl. graphical preparation and presentation of results
  • Coordinate with external agencies, internal departments, local branches, and service providers and drive the acquisition of market knowledge, also through occasional business trips

Requirements

  • University degree in the field of marketing/communication/digital media or comparable qualification
  • Professional experience in the marketing field, incl. social media
  • Deep know-how in the field of marketing, especially social media, online marketing, and campaign planning, as well as in customer segmentation and targeting
  • Experience in creating texts and advertising messages as well as good understanding of graphics and imagery depending on the platform
  • Knowledge of working with KPIs and business-oriented approach to problem-solving
  • Familiarity with MS Office (Word, Excel, PowerPoint), basic knowledge of Adobe Photoshop and InDesign
  • Good communication skills in English both spoken and written; other languages a plus
  • Interest in music and playing an instrument advantageous
  • Show an open, friendly character
  • Work independently and in a solution-oriented manner
  • Have a strong team spirit, enjoying communication with several stakeholders
  • Reliable, and able to work on time
  • Creative with good sense of trends and digital market developments

Benefits & Perks

  • Interesting challenges in an international group of companies known for reliability and sustainable actions for both customers and employees
  • A committed and motivated team at the heart of YAMAHA’s digital marketing and an atmosphere of mutual support
  • A flexible working environment in relation to our mobile working policy
  • Possibilities for individual development

How to apply

If you are interested in this position, please submit your application including your earliest possible start date and salary expectations via our online application form.

Yamaha Corporation logo

Yamaha Corporation

Our history began in 1887 when Yamaha founder Torakusu Yamaha completed a difficult repair job on a reed organ at a Japanese primary school. Perhaps no one thought at the time that this event would mark the beginning of 130-plus year history during which Yamaha would become a world-leading brand in musical instruments, other products, and services dear to the hearts of people everywhere. True to its slogan, “Sharing Passion & Performance,” the Yamaha Group helps enrich people’s lives day in and day out. Since our founding in 1887, we have offered the world a rich scope of products and services focused on sound and music. We want to create excitement and inspiration everywhere, joyfully highlighting music in life, education, and culture. We are deeply committed to creating customer value by offering products and services that draw on our reservoir of technology, know-how, and musical sensitivities. We have accumulated these values over our long history and are keen to address new challenges with a passion going beyond our customers’ expectations, always renewing our inspiration, and theirs. We are dedicated to engaging proactively with our customers to propose products and services that will stir their hearts over a lifetime. Looking ahead, we will be making every effort to ensure that we continue to be an “Indispensable, Brilliantly Individual Company,” always honouring long and close relationships with our customers.

Job Details

Posted on Jun 22

Rellingen, Germany

Full time

Junior