Jr. Media Planner
Description
- Act as the primary media expert for US labels, buying, optimization, reporting and eCommerce strategy.
- Liaise with label planning teams to develop media strategies and campaigns
- Execute, manage, and optimize media campaigns to maximize conversion value
- Develop and manage paid eCommerce campaigns across social, search, native, programmatic and direct programs
- Create custom audiences, plan and optimize campaigns in Facebook, Twitter, Google Adwords, and other DSPs
- Possess strong technical understanding of programmatic audience buying
- Understand pixel implementation on websites for data collection and conversion tracking
- Identify target audiences and analyze their characteristics, behaviors, and media habits.
- Monitor media buys to ensure all brand safety, ad fraud, and viewability standards are met or exceeded
- Monitor media for pacing, delivery, placement, and flight date discrepancies and negotiates credit or billing adjustments when necessary
- Research and record trends, innovations, and changes that affect media buying
- Aid in educating the digital & marketing teams on best-practices and data driven techniques
- Responsible for the preparation of insertion orders and placement of advertising with media vehicle, as applicable
- Implement test initiatives such as landing page, A/B testing, multivariate testing, offer testing, as needed
- Provide recommendations on landing pages, websites and overall user experience to optimize paid conversions
Requirements
- Bachelor's degree, preferably with a concentration in advertising, marketing, business administration, or communications preferred
- Proven experience driving eCommerce revenue growth and online lead generation with paid media
- Strong written and verbal communication skills
- 2+ years’ media-related/agency experience, plus at least 2 years of online media planning/buying; traditional media buying (TV, Radio, Print & OOH) and entertainment industry experience a big plus.
- Ability to handle heavy workload, mediating many demands and requests with strong problem-solving drive
- Google Certification required; IAB Certification a big plus
- Experience with major ad exchanges and ad server technology
- Experience buying through SEM bid management platforms, Google AdWords, Bing AdCenter, Facebook Marketplace, Twitter, Snapchat and DSPs
- Knowledge and understanding of Google Shopping Campaigns, Facebook Catalog Manager, and Shopify
- You build great relationships with clients, vendors, and reps
- Proficiency in Word, Excel and PowerPoint. Able to build compelling reports detailing campaign successes, ROI and learnings.
- Familiarity/experience with DoubleClick, Google Analytics, Datorama, Linkfire, Shareablee
- Passionate music fan
Benefits & Perks
- Competitive Compensation Package including Salary, Benefits and Generous 401k Savings Plan
- Paid Time Off – Paid Holidays, “Winter Break”, Summer Fridays
- Student Loan Repayment Assistance
- Employee Developmental Support
- Annual Gym Reimbursement Package
- Pet Insurance, plus much more!
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Universal Music Group
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Universal Music Group (UMG) is the world leader in music-based entertainment, with a broad array of businesses engaged in recorded music, music publishing, merchandising and audiovisual content in more than 60 countries. Featuring the most comprehensive catalog of recordings and songs across every musical genre, UMG identifies and develops artists and produces and distributes the most critically acclaimed and commercially successful music in the world. Committed to artistry, innovation and entrepreneurship, UMG fosters the development of services, platforms and business models in order to broaden artistic and commercial opportunities for our artists and create new experiences for fans. Universal Music Group's labels include A&M Records, Astralwerks, Blue Note Records, Capitol Christian Music Group, Capitol Records, Capitol Records Nashville, Caroline, Decca, Def Jam Recordings, Deutsche Grammophon, Disa, Emarcy, EMI Records Nashville, Fonovisa, Geffen Records, Harvest, Interscope Records, Island Records, Machete Music, MCA Nashville, Mercury Nashville, Mercury Records, Motown Records, Polydor Records, Republic Records, Universal Music Latino, Verve Label Group, Virgin Records, Virgin EMI Records, as well as a multitude of record labels owned or distributed by its record company subsidiaries around the world. UMG's catalog is marketed through two distinct divisions, Universal Music Enterprises (in the U.S.) and Universal Strategic Marketing (outside the U.S.). UMG also includes Universal Music Publishing Group, one of the industry's premier music publishing operations worldwide and Bravado, the leading provider of consumer, lifestyle and branding services to recording artists and entertainment brands around the world. Universal Music Group is a Vivendi company.