J-Pop Assistant Marketing Manager

Sony Music Entertainment team


This position is responsible for Sony Music’s Japanese music strategy and value proposition in South Korea. Showcasing SME’s Japanese artists and J-pop repertoire to enhance our Korea business.
This position will help drive SME Korea’s growth by identifying new business opportunities to extend Japanese music and content in Korea. In addition to market and industry knowledge, the ability to negotiate complex partnerships with analytical data insights into the intersection of music, technological innovation and consumer behavior is essential. Diversifying Sony Music’s Japanese music talent-spotting and anime opportunities to penetrate Korea and meet the market’s dynamic consumer preference.
You will define, drive and deliver the marketing strategy for the Japanese music, Anime and related business targets for market share and revenue growth.
Develop and Implement Strategy:
  • Create marketing strategies to market, promote and distribute Japanese music and other related content into Korea market.
  • Identify market trends, new business opportunities, and challenges to develop strategies that drive revenue growth and market share. Manage the P&L and be responsible for agreed business, financial and people metrics.
  • Close collaboration with SME Japan, build and create opportunity for Japanese artist imports to Korea.
  • Build, manage and maintain professional relationships with artists, producers, key partners, and other stakeholders in the Korea music ecosystem.
  • Facilitate creation of local J-pop content and ensure appropriate copyright ownership and publishing rights.
Market Research and Analysis:
  • Conduct regular market research to gain insights into Korean consumer preferences, behaviors, and trends related to Japanese music and anime.
  • Analyze market data, competitor activities, and industry developments to identify new business opportunities and stay ahead of the competition.
Marketing and Distribution:
  • Develop and execute marketing and distribution strategies to maximize the reach and availability of Japanese music and anime content across various platforms, including Digital Streaming Platforms (DSP) like Melon, YouTube Music, Genie, Spotify, and other relevant media platforms in Korea.
  • Collaborate with both internal and external functional teams to create effective promotional campaign that increase brand awareness and drive fans/consumer engagement that leads to digital music streaming and chart performances.
  • Monitor and analyze marketing performance metrics to optimize marketing and promotional activities.
  • Collaborate with other labels and functional teams to ensure smooth content localization subtitling and dubbing processes to cater to the preferences of Korean fans/audiences.


To be successful in this position, you must have the following:
A dynamic and experienced marketer who is passionate about Japanese music, anime and media armed with a strategic mind-set and strong communication skills. He/She should possess deep understanding of the Japanese music and anime culture, plus experience in managing and growing a business of similar scale with demonstrated results.
  • Bachelor’s degree in BA, Marketing, or a related field.
  • proven track record of at least 5 years within the entertainment industry and/or marketing, preferably in music anime distribution.
  • kowledgeable and passionate in the Japanese music, anime, and media industry. Familiar with various genres, styles, and trends within the industry. Curious about the work of prominent composers, artists, and sound directors in this space in Korea.
  • Strong knowledge of the Korean market, including consumer preferences, culture sensitivities, and regulatory framework.
  • Substantial experience in creative industry, with experience in identifying new trends and a strong understanding of Korea’s music industry and licensing ecosystem.
  • Experience in building and managing a P&L of similar scale in Korea.
  • Artistic vision: Ability to create a vision for the artist and to translate it into a tangible and holistic value proposition that maximises the artist's relevancy and marketability
  • Creativity: Intellectually curious, embraces innovation from ideation, development to commercialisation. Role models a growth mindset to drive creativity and problem solving
  • Commercial acumen: Consistently applies ingenuity, strategic thinking, and discipline to discover, prioritize, and realize revenue opportunities for Sony Music
  • Relationship management: Build trusting and long-lasting relationships with artists and their ecosystem, as well as with external and internal stakeholders; creating a network of connections and building credibility and rapport at all levels of the business
  • Technology: Active interest in leveraging new and emerging Technologies (particularly generate AI tools) to drive innovation across the business, create efficiencies and navigate this rapidly changing technological landscape.
  • Multi-lingual (Korean, Japanese & English) preferred.
  • Ability to produce static and video content through editing tools like Adobe Premiere and Photoshop is given high considerations.

Benefits & Perks

What we give you:
  • You join an inclusive, collaborative and global community where you have the opportunity to fuel the creative journey
  • A modern office environment designed to foster productivity, creativity, and teamwork
  • We invest in your professional growth & development

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Sony Music Entertainment

At Sony Music Entertainment, we fuel the creative journey. We’ve played a pioneering role in music history, from the first-ever music label to the invention of the flat disc record. We’ve nurtured some of music’s most iconic artists and produced some of the most influential recordings of all time. Today, we work in more than 60 countries, supporting a diverse roster of international superstars, developing and independent artists, and visionary creators. From our position at the intersection of music, entertainment, and technology, we bring imagination and expertise to the newest products and platforms, embrace new business models, employ breakthrough tools, and provide powerful insights that help our artists push creative boundaries and reach new audiences. In everything we do, we’re committed to artistic integrity, transparency, and entrepreneurship. Sony Music Entertainment is a member of the Sony family of global companies.

Job Details

Posted on Mar 7

Seoul, South Korea


Full time