Intern, Winds & Strings Marketing
Description
Yamaha employees are committed to helping everyone progress, express and connect through music and sound. We offer innovative, finely crafted and award-winning products for the entire journey.
The Winds & Strings Department impacts every level of musician, from elementary school students to marching band and drum corps members to symphony orchestra first chairs. We do this by marketing and distributing wind instruments, orchestral acoustic, and silent/electric strings to the U.S. market.
Intern, Winds & Strings Marketing
Here's what you will do:
- Communicate with dealers, consumers, District Sales Managers, and internal staff to answer questions as needed
- Possible attendance at industry trade shows, clinics and artist performances
- Coordinate related product and support materials for shows
- Analyze competitive markets and formulate product and price comparisons of new and existing products
- Assist with production of website and marketing materials such as print ads, social media, flyers, labels, brochures, catalogs, press releases, etc.
- Responsible for final intern project focusing on researching and solving a real world business concern
- Other duties as assigned
- Paid internship based in Buena Park, CA. Relocation assistance is not provided.
Internships with Yamaha last approximately 4 months, but will not exceed 6 months
Requirements
Here is what you will bring to the table:
Must be a sophomore, junior, or senior from an accredited university or have graduated within a year with a degree in Journalism, Marketing, Music Business, Music Performance, Music Education, Public Relations, or related field
Experience with a retail music store is a plus
- Some experience playing a brass or woodwind instrument required, high level of proficiency is preferred
- Minimum GPA of 2.7
Skills & Abilities:
- Ability to establish and maintain effective working relationships with other employees, representatives from the media, civic groups, and the general public
- Ability to speak clearly, concisely and effectively; listen to, and understand, information and ideas as presented verbally
- Clear, concise written communication along with professional presentation skills
- Attention to detail including proofreading and copy writing skills
- Ability to think creatively and develop new or innovative designs and concepts
- Basic understanding of the principles, theories, and practices of marketing
Software Requirements:
Working knowledge of the latest technology and applications including social media, podcasts, Mac OS and presentation software along with a strong interest in learning new trends in marketing technology
Strong working knowledge of Microsoft Office skills (Word/Excel/PowerPoint)
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)
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Yamaha Corporation of America
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Yamaha Corporation of America (YCA) is one of the largest subsidiaries of Yamaha Corporation, Japan and offers a full line of award-winning musical instruments, sound reinforcement, commercial installation and home entertainment products to the U.S. market. YCA markets innovative, finely crafted technology and entertainment products and musical instruments targeted to the hobbyist, education, worship, music, professional audio installation and consumer markets.