Insomniac - Marketing Manager (Partnerships)
Description
- Conceptualize efficient event marketing campaigns across the entire marketing mix
- Evaluate executions during and after campaign launch for optimization
- Manage and deliver multiple marketing campaigns for large music Festivals on time, on budget and to our quality standards
- Manage the day-to-day implementation of multiple festival marketing plans collaborating with cross departmental teams
- Collaborate with marketing teams of partners in various regions to deliver best possible campaign translating to ticket sales
- Collaborate with internal marketing, media, and other stakeholders to create impactful marketing assets that drive excitement for our brands and sell tickets.
- Own festival marketing budgets, including forecasting, tracking, and reconciliation
- Develop and deliver campaign recaps, updates and brand reporting with accuracy and in a timely manner; recommendations for future execution
- Manage relationships with outside media and PR agencies, publishers, vendors, and partners
- Lead marketing efforts on site at events, facilitating content creation and storytelling to grow our festival audience
- Track, analyze, and present metrics to marketing leadership with insights on impact to company and clear recommendations on how to move forward
- Attend and work company events (domestic or international travel expected economy class)
- Responsible for other projects as assigned on a regular or occasional basis
- Recruit, train and onboard members on the team both directly and partnering teams
- Other special projects and tasks as assigned as needed
- Some travel may be required (economy)
Requirements
- Bachelor’s degree in Marketing or a related field (7 years of equivalent marketing experience)
- 5+ Event Marketing experience, preferably in music and/or entertainment industries
- 3+ Brand marketing experience preferred
- 3+ years experience in developing multi-channel marketing campaigns
- Proven ability to create effective event marketing plans and manage execution in collaboration with cross functional teams
- Experience with event pricing and ticketing strategies
- Experience in creating impactful marketing assets, CTAs, content, and storytelling
- Experience in digital marketing, ad buying, and ad campaign management
- Ability to use marketing funnel insights to identify trends and make effective tactical recommendations
- Experience with common analytic tools, (analytics, CRM data, etc.)
- Ability to use Adobe Photoshop and a basic understanding of HTML a plus
- Team player, problem solver, adapter
- Proficient user in Microsoft Office products
- Uses personal vehicle to travel to business engagements; may travel out of town on business
- Must have clean criminal and driving record, current license, passport, and car insurance
- Must be motivated with an “Everything is possible” attitude
- Must have clean criminal and driving record, valid driver’s license, passport, and car insurance
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Live Nation
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Recognized three years in a row by Great Place to Work® and named one of People Magazine’s Top 50 Companies that Care, Live Nation Entertainment is the global leader in live events and ticketing. With business operations and corporate functions across 5 major divisions, Ticketmaster, House of Blues, Concerts, Media & Sponsorship, and Artist Nation, we offer exciting opportunities across every discipline. Generous vacation, healthcare, and retirement benefits are just some of the perks we offer our full-time, global workforce. For any stage in your career, our benefits are designed to help you live life to the fullest. We offer student loan repayment, 6 months paid caregiver leave, Roadie Babies (bring your little ones & a caretaker on your work trips), Music@Home (cultivate your little ones music interest), and tuition reimbursement for ongoing career development. Plus, you'll have access to free concerts, festivals, and more through our exclusive employee ticket concierge.