Insomniac - Marketing Manager, Insomniac Music Group
Description
- Manage and create marketing plans related to designated artists, projects, & labels to include emphasis going forward on powerful pre-launch phases to maximize impact and awareness
- Partner closely with the entire team, artists & managers and regularly communicates key marketing information and targets to internal and external partners
- Develop and execute frontline track & album release marketing plans with a concentration on consumer-driven marketing
- Develop and execute social media marketing strategies to increase the label's online presence and engagement
- Manage marketing plan and strategy for label around club shows, concerts, and festivals
- Manage social media budgets and allocate resources effectively to maximize impact
- Analyze week-to-week analytics and demonstrate agility to make content changes based on data
- Be on top of new trends and techniques to execute the best and most forward-thinking campaigns for the roster, sharing actionable insights with the team
- Ensure all information is accurately communicated to all internal departments regarding release plans, changes, developments etc.
- Hire and manage independent marketing companies to facilitate record label's marketing/promotional efforts
- Secure strategic marketing placements and opportunities with outside corporate and entertainment partners
- Plan and execute internal influencer marketing campaigns to increase track reach and influence
- Report on key statistics around audience growth and virality
- Strategize independently and in teams on creative content ideas for artists
- Organize and attend shoots with artists to film content
- Edit content and obtain relevant approvals for posting
- Recruit, train and onboard members on the marketing team both directly and partnering teams
Requirements
- 5+ years relevant working experience in marketing, and/or music
- Exceptionally high attention to detail working in a fast paced environment
- Deep knowledge of electronic music, artists, genres, culture, and Insomniac brands
- Excel at branded writing (marketing in the voice/tone of a distinct brand, character, etc.)
- Ability to multitask on fast-paced timelines, adapt quickly to change, and field requests from different teams simultaneously
- Ability to systematically execute on tight deadlines
- Experience with marketing, Photoshop, HTML, Google Analytics preferred
- Adaptability to execute tasks off-hours at short notice if needed
- Must be able to tolerate loud noise levels & busy environments
- May work in drastic temperature climates on site at our events
- Must be willing to frequently work and travel to events during evening and weekend hours, as required, to meet deadlines and work events
Benefits & Perks
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Insomniac Events
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Insomniac produces some of the most innovative, immersive music festivals and events in the world. Enhanced by state-of-the-art lighting, pyrotechnics and sound design, large-scale art installations, theatrical performers and next-generation special effects, these events captivate the senses and inspire a unique level of fan interaction. The quality of the experience is the company’s top priority. Throughout its 20-year history, Insomniac has produced more than 250 festivals, concerts and club nights for nearly 4 million attendees in California, Colorado, Florida, Mexico, Michigan, Nevada, New York, Texas, Puerto Rico, and the United Kingdom. The company’s premier annual event, Electric Daisy Carnival Las Vegas, is the largest multi-day music festival in North America, attracting 400,000 fans over three days in June 2014. The company was founded by Pasquale Rotella and has been based in Los Angeles since it was formed in 1993. Interested in a college internship with us? Apply here: https://airtable.com/shrAFPtsaz8M2WYZL