Insomniac - Digital Advertiser
Description
- Implement campaigns across Doubleclick, Adwords (GDN, SEM, & YouTube), Facebook, Snapchat, TikTok, Spotify, etc.
- Deliver media campaign updates to managers on a regular basis; recommend optimizations based on vendor / platform performance
- Manage internal audience database and update across Facebook, Snapchat, & other required platforms at least weekly
- Develop and execute effective media plans that result in elevated ticket sales
- Maintains plan records, insertion orders, contact lists, spec documents, purchaser data, invoices, etc.
- Utilize data and analytics to grow digital channel mix and provide frequent quantitative recommendations to improve strategy
- Act closely with project management, marketing, and social media teams and marketing/media vendors to request and deliver necessary marketing assets
- Stay abreast of digital trends, competitive landscape, and new vendor offerings
- Maintain strong relationships with vendor community
- Conduct post-campaign recaps that include analysis of media plan, digital metrics and strategic recommendations for future events
- Organize and present strategic recommendations and reporting in PowerPoint to managers and executives as needed
- Manage the entire digital ad trafficking process, including creating tags, sending to partners, & updating creative on the back-end when required
- Build campaign performance reporting inclusive of aggregating information from third parties for Announce, On-Sale, and campaign end, as well as weekly reports
- Assist with vendor billing
- Troubleshoot media plan & proposal discrepancies
- Ownership of campaigns from inception, RFPs, and planning to implementation, execution, and actualization
- Build trust, collaborate/value others, drive execution, foster innovation and protect Insomniac’s brand integrity
- Some travel may be required (economy)
Requirements
- Bachelor’s Degree required
- 2+ years’ experience working in digital media – agency/social experience preferred
- 2 years+ Facebook Ads Manager experience
- Ad Words planning and implementation experience, especially with YouTube, GDN, and SEM
- Understanding of basic digital media buying process (i.e. digital vendors, negotiation, creative asset management, implementation, reporting)
- Preferred 2+ years’ experience in Google Search, YouTube, and Twitter strategy and implementation
- Preferred experience with Spotify & TikTok self-serve ad platforms
- Fast learner, self-starter, strong work ethic
- Event / Entertainment experience a plus
- Ability to perform with both task-oriented & overall big picture vision
- Strong communication skills, both written and verbal
- Proficient in organization and multi-tasking on projects pertaining to numerous shows at once (note, may have 40+ simultaneous campaigns to manage)
- Ability to identify and solve problems in efficient manner
- Comfortable working in always on, fast-paced, start-up environment
- Possesses deep passion for music; motivated to learn ins-and-outs of industry
- Adheres to all requirements for confidentiality of corporate, strategic and marketing information
- Open to traveling and working events on weekends
- Strong knowledge of Microsoft Office (Excel, Word, PowerPoint) & Google Drive (Gmail, Sheets, Docs, Calendar)
- Must be motivated with an “Everything is possible” attitude
- Must be an active problem solver, instilled with a sense of urgency for projects large and small
- Geek out on analytics & audience segmentation
- Always challenging self to do better
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Insomniac Events
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Insomniac produces some of the most innovative, immersive music festivals and events in the world. Enhanced by state-of-the-art lighting, pyrotechnics and sound design, large-scale art installations, theatrical performers and next-generation special effects, these events captivate the senses and inspire a unique level of fan interaction. The quality of the experience is the company’s top priority. Throughout its 20-year history, Insomniac has produced more than 250 festivals, concerts and club nights for nearly 4 million attendees in California, Colorado, Florida, Mexico, Michigan, Nevada, New York, Texas, Puerto Rico, and the United Kingdom. The company’s premier annual event, Electric Daisy Carnival Las Vegas, is the largest multi-day music festival in North America, attracting 400,000 fans over three days in June 2014. The company was founded by Pasquale Rotella and has been based in Los Angeles since it was formed in 1993. Interested in a college internship with us? Apply here: https://airtable.com/shrAFPtsaz8M2WYZL