Influencer Marketing Manager
Description
Responsibilities
About Us
Founded in 2012, ByteDance's mission is to inspire creativity and enrich life. With a suite of more than a dozen products, including TikTok, Helo, and Resso, as well as platforms specific to the China market, including Toutiao, Douyin, and Xigua, ByteDance has made it easier and more fun for people to connect with, consume, and create content.
Why Join Us
At ByteDance, our people are humble, intelligent, compassionate and creative. We create to inspire - for you, for us, and for millions of users across all of our products. We lead with curiosity and aim for the highest, never shying away from taking calculated risks and embracing ambiguity as it comes. Here, the opportunities are limitless for those who dare to pursue bold ideas that exist just beyond the boundary of possibility. Join us and make impact happen with a career at ByteDance.
About the Team
SoundOn is an all-in-one platform powered by TikTok, designed to better service music creators through each step of their career — from TikTok integrated promotion tools to universal music distribution, from diverse monetization opportunities to smart music creation.
SoundOn exists to give every music creator & label the power to authentically connect with new audiences and "do music" their way.
Responsibilities
- Design and execute influencer marketing plans for key music programming tentpoles, leveraging influencer marketing, social media amplification, and digital media. Work cross-functionally with Artist Partnerships, PR, and Promotions
- Develop creative concepts for influencer marketing campaigns and build relationships with micro and macro influencers to create content around the concepts via both hands-on operation and agency partnership
- Analyze campaign data to track performance and evaluate campaign ROI
- Collaborate with product team to develop product-level solutions to better manage the influencer network, and help improve the influencers' income from promotional budget
Requirements
Qualifications
- 5+ years of digital/influencer marketing experience. Experience in digital marketing agency and MCNs are preferred
- You have experience running promotion campaigns on TikTok; prior experience working with TikTok creators strongly preferred
- You have a deep understanding of the US music industry and you are well versed in the digital music space
- You have a natural aptitude for translating data into insights and trends and the aptitude to influence new strategies based on these insights
- You are well organized, dedicated, with the ability to plan and deliver on tight deadlines and pay outstanding attention to detail
- You have excellent communication and relationship building skills and time management skills
- You are a great teammate and always have a positive and humble attitude
ByteDance is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At ByteDance, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
ByteDance is committed to providing reasonable accommodations during our recruitment process. If you need assistance or accommodation, please reach out to us at accommodations_ams@bytedance.com
Benefits & Perks
【For Pay Transparency】Compensation Description (annually)
The base salary range for this position in the selected city is $72706 - $124344 annually.
Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
At ByteDance/TikTok our benefits are designed to convey company culture and values, to create an efficient and inspiring work environment, and to support ByteDancers to give their best in both work and life. We offer the following benefits to eligible employees:
We cover 100% premium coverage for employee medical insurance, 80% premium coverage for dependents and offer a Health Savings Account(HSA) with a company match. As well as Dental, Vision, Short/Long term Disability, Basic Life, Voluntary Life and AD&D insurance plans. In addition to Flexible Spending Account(FSA) Options like Health Care, Limited Purpose and Dependent Care.
Our time off and leave plans are: 10 paid holidays per year plus 17 days of Paid Personal Time Off(PPTO) (prorated upon hire and increased by tenure) and 10 paid sick days per year as well as 12 weeks of paid Parental leave and 8 weeks of paid Supplemental Disability.
We also provide generous benefits like mental and emotional health benefits through our EAP and Lyra. A 401K company match, gym and cellphone service reimbursements. The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
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ByteDance
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Inspire creativity, enrich life. ByteDance is a technology company operating a range of content platforms that inform, educate, entertain and inspire people across languages, cultures, and geographies. Dedicated to building global platforms of creation and interaction, ByteDance now has a portfolio of applications available in over 150 markets and 75 languages. For example, TikTok, Helo, Vigo Video, Douyin, and Huoshan. ByteDance's platforms aim to help users explore and discover the world's creativity, knowledge and moments that matter in everyday life while empowering everyone to be a creator directly from their smartphones. We are committed to building a safe, healthy and positive online environment for all our users. We welcome people from all backgrounds to join us. If tackling challenges in a fast-changing industry does not scare you, work with us and challenge yourself to move the world!