Head of Label – International Repertoire (Relocation Opportunity)
Description
The Head of International at Sony Music India is a strategic leadership role focused on maximizing the revenue of Sony Music Entertainment‘s (SME) international repertoire in the Indian market.
This role is responsible for creating comprehensive marketing plans and building innovative opportunities/platforms for global artists and songs, with the goal of increasing awareness, expanding the audience/fan base, and extending the reach of Sony Music’s international front line releases in India.
You will work on breaking international artists in the Indian market, whilst also leading the strategy for big names such as Harry Styles, Beyonce and many many more. The Head of International will lead efforts to develop and nurture a thriving fan community for international music artists, engaging and connecting with fans across various digital platforms, fostering a sense of community, and driving fan loyalty.
We are looking for a digitally savvy leader, with a background and passion for developing and engaging Gen Z audiences across multiple platforms. You need to be creative with a flair for producing relevant content to drive fan engagement. You will be able to lead and develop your team and encourage their creative and marketing ideas, whilst using your own experience to develop and drive their ambitions and careers. You will be part of the senior leadership team and report into the Managing Director in India.
This is a relocation opportunity to join one of the fastest growing emerging markets in the global music industry. We are looking for candidates with experience in western markets, individuals that have strong digital and content backgrounds, with a love for international repertoire. We are open to candidates who are looking for a short term (3 years) opportunity to live and work abroad.
WHAT YOU’LL DO
Drive revenue and Optimise Marketing Spend:
- Increase the region’s market share in global consumption of international repertoire
- Manage audience and consumption goals for international artists and songs in the region
- Make strategic spend decisions based on audience insights and data from different platforms
Fan Engagement and Community Development:
- Develop and implement strategies to grow and engage a vibrant fan community for international artists.
- Apply best practices and latest trends in international marketing, including but not limited to the use of digital assets, AI, gaming, social and music
- platforms and traditional media to create meaningful fan experiences and drive consumption.
Events and Fan Experiences:
- Plan and coordinate fan-centric events, both online and offline, such as live streams, virtual meet-ups, fan contests, and exclusive fan experiences.
- Collaborate with event organizers, partners, and stakeholders to execute successful fan-focused initiatives.
Collaborative Partnerships:
- Build a creative network in the region with internal teams and external partners, that can help deliver marketing campaigns for international repertoire.
- To network, connect with and pitch creative and collaborative projects for international artists or songs e.g. collaboration/remix opportunities with local artists; touring/ concerts/ festival opportunities; televised/ media opportunities e.g. award Shows, sports opening ceremonies etc
- Lead a dynamic, culturally aware, and forward-thinking team that experiments with new technologies and platforms and responds quickly to adapt to new trends and fan preferences
Trend Analysis and Innovation:
- Stay informed about emerging trends in the music industry, technology, and fan engagement.
Requirements
WHO YOU ARE
- Demonstrable experience in leading, developing and executing successful multicultural marketing campaigns at a regional scale in a creative industry
- You must be willing to relocate to Mumbia, India.
- Digital Marketing and engagement: Ability to deliver campaigns and experiences, drive consumption and increase engagement through digital platforms
- Fandom Management: Ability to build and grow a community of followers and monetise it through a variety of on-line and off-line channels
- Data Literacy: Ability to analyse the music market and relevant data and apply insights to make decisions to drive / improve results
- Strategic planning: Ability to define a strategy and a set of priorities, develop an execution plan and allocate the resources to different projects to make it happen
- Relationship management: Build trusting and long-lasting relationships with artists and their ecosystem, as well as with external and internal stakeholders; creating a network of connections and building credibility and rapport at all levels of the business
- Cultural awareness: Understand popular culture and the underlying cultural patterns and factors that influence behaviours in different teams and countries
- Interests: Passion for music and a understanding of various genres and music cultures
WHY RELOCATE TO MUMBAI?
- Financial and economic capital of India
- One of the fastest growing emerging music markets
- Career growth and development
- English speaking
- Location of choice for many global multi national companies
- Cultural diversity
- Entertainment and cultural hub of India
- Quality healthcare and education
- Internationally connected city
- Networking opportunities
Benefits & Perks
WHAT WE GIVE YOU?
- Full relocation package (including flights, accommodation, shipping costs etc)
- Competitive salary
- Lots of music biz perks
- Private medical, life assurance
- Opportunity for knowledge sharing and cultural exchange
- Global perspective and understanding of international trends in a dynamic emerging market
- You join an inclusive, collaborative and global community where you have the opportunity to fuel the creative journey
- A modern office environment designed to foster productivity, creativity, and teamwork
- We invest in your professional growth & development
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Sony Music Entertainment
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At Sony Music Entertainment, we fuel the creative journey. We’ve played a pioneering role in music history, from the first-ever music label to the invention of the flat disc record. We’ve nurtured some of music’s most iconic artists and produced some of the most influential recordings of all time. Today, we work in more than 60 countries, supporting a diverse roster of international superstars, developing and independent artists, and visionary creators. From our position at the intersection of music, entertainment, and technology, we bring imagination and expertise to the newest products and platforms, embrace new business models, employ breakthrough tools, and provide powerful insights that help our artists push creative boundaries and reach new audiences. In everything we do, we’re committed to artistic integrity, transparency, and entrepreneurship. Sony Music Entertainment is a member of the Sony family of global companies.