Head of Brand Marketing, TIDAL
Description
- Oversee team of 4+ marketing professionals, working with a variety of different teams across the broader organization and with external contacts
- Own annual brand marketing plan and campaigns related to TIDAL’s original content and campaigns for album releases, tours, and other artist related programs
- Oversee TIDAL’s creative team and is responsible for creating a consistent and appealing visual identity
- Develop understanding of customer mindsets, attitudes, & behaviors. Translate those insights into marketing strategies.
- Develop, in partnership with our analytics teams, metrics and measurement solutions that demonstrate the impact of the brand programs.
- Responsible for owned social channels and works with our social team to create compelling social campaigns to grow follower base and create engagement
- Own end to end campaign execution, including defining success metrics, target audience, messaging / messaging hierarchy, channel strategy, creative vision and ongoing optimization
- Partner with Customer Engagement team to help drive organic user growth and reduce CAC through an increase in awareness amongst target audiences
- Identify opportunities with artists that TIDAL is well positioned to support, working with artist relations to craft the perfect marketing campaign to support artist programs
Requirements
- 12+ years of prior brand marketing, content marketing or entertainment marketing experience as well as 5+ years of management experience
- Ability to tell compelling stories centered around content but related to a company’s brand, to a variety of audiences: internally, artist / client facing, and customer facing
- Deeply understands the marketing funnel and is capable of creating and coordinating the execution of campaigns that have different strategies for impacting different parts of the funnel
- Understands how to target different segments of customers with different types of brand, content or artist deliverables, both through digital channels and earned media
- Experience marketing across multiple channels, including digital, out of home, owned channels, and working with PR team to gain earned media
- Has basic proficiency in applying data to decision making and basic familiarity with Tableau, Lookr, or other BI / reporting tools
- Familiarity or understanding of key attribution, tracking tools, or communication tools inherent in a digital marketing tech stack a strong plus - Adjust, Braze, Google Analytics, CDPs, etc
Benefits & Perks
- Healthcare coverage
- Retirement Plans
- Employee Stock Purchase Program
- Wellness perks
- Paid parental leave
- Paid time off
- Learning and Development resources
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TIDAL
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TIDAL is a global music and entertainment platform committed to creating a deeper connection between artists and fans. TIDAL is a pioneer in giving its subscribers exclusive access to high-profile music, videos, original content, livestreams, tickets, merchandise and live experiences fans cannot find anywhere else. The platform’s original content includes the “On Air” podcast network, original video series, artist documentaries and more. With the commitment of artist owners that believe in creating a more sustainable model for the music industry, TIDAL aims to elevate the experience for artists and music fans. The TIDAL artist-owners are Alicia Keys, Arcade Fire’s Win Butler and Regine Chassagne, Beyoncé, Calvin Harris, Coldplay’s Chris Martin, Daft Punk, Damian Marley, deadmau5, Indochine, J. Cole, Jack White, Jason Aldean, Shawn “JAY Z” Carter, Kanye West, Lil Wayne, Madonna, Nicki Minaj, Rihanna, T.I. and Usher. TIDAL is currently available in 53 countries, has more than 60 million songs in its catalog and over 240,000 high quality videos. Since inception TIDAL had livestreamed more than 120 concerts, offered 325,000 concert tickets and hosted hundreds of exclusive TIDAL member events globally.