Head Of Artist Marketing
Description
- Oversee all artist marketing including research, competition analysis, budget management and campaign strategy
- Lead artist marketing campaigns and strategy across all physical and digital marketing for select high priority campaigns
- Oversee and develop innovative content and creative strategies in collaboration with in-house Art Department and third party agencies when appropriate
- Shape Artist Development and positioning strategies (with emphasis on building fan bases, connecting acts with the Anjuna audience and developing their own unique story)
- Manage the Product Marketing and Artist Marketing Teams, guiding thinking, developing campaign strategies and artist development plans
- Develop narrative threads and audience development strategies, working in collaboration with Audience Marketing team
- Collaboration across teams and departments to deliver integrated and innovative campaign
- Hire and manage external promo teams, relevant third parties and agencies
- Identify new Artist Marketing opportunities including non-traditional partners
- Develop overall campaign strategies and manage campaign budgets
- Develop relationships with artist managers, touring agents and creative third party teams for priority artists, ensuring best possible inter-team communication and creative collaboration
- Manage and develop artwork, physical product and merch strategies on all artist campaigns in collaboration with in-house Art Department and specialists
- Oversee, develop and implement campaign workflow and reporting
- Motivate, nurture and support team members, inspjring ambition and focus towards campaign goals
Requirements
- At least 2 years experience in a senior artist marketing role running dynamic, high profile and artist campaigns
- Proven ability leading multiples teams towards unified, coordinated objectives
- A deep passion for electronic music and our brands
- High attention to detail and organisational skills
- A collaborative mindset and love of working within team environment
- Be prepared to work from a central London office
Benefits & Perks
- Competitive salary and profit share participation (paid three times per year) which increases with service;
- Minimum 20 days annual leave which increases with service, plus three days between Christmas & New Year;
- A creative, fun and sociable office environment;
- Gympass Gold membership;
- Premium subscription to Headspace and Strava along with many other health apps;
- Enhanced parental leave;
- Access to our Employee Assistance Programme (EAP);
- Access to our UK events and shows;
- Cycle to work scheme;
- Season ticket loan;
- Excellent development opportunities;
- Flexible working opportunities;
- Participation in our local community charity initiatives.
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Involved Group
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Based in London and Los Angeles, the Involved Group is a music business specialising in artist management and development, touring, music production, publishing and campaign organisation. UK trance act Above & Beyond founded their own record label Anjunabeats in 2000, and having found such monumental success, the label has grown into an industry-leading music group, with two Grammy nominations and well over 500 releases under its belt. The Involved Group now comprises of trance label Anjunabeats, sister deep house label Anjunadeep, an in-house artist management team (Involved Management) and a publishing wing which is a joint venture with global rights management leader Kobalt. Our publishing department also works in partnership with Blue Top Music - a leading artist and composer agency. Currently, the Involved Group manages and promotes the music of internationally-acclaimed artists including founders Above & Beyond, as well as others including Dusky, Lane 8, Moon Boots, Gabriel & Dresden, Andrew Bayer, Ilan Bluestone, Mat Zo, Luttrell and Yotto, and is consistently releasing the most ground-breaking electronic music in the business. Please send media requests, resumés or queries to: contact@anjunabeats.com Visit our group's individual websites: www.anjunabeats.com www.anjunadeep.com www.involvedmanagement.com www.bluetopmusic.com