Description

As Growth Marketing Manager, you will bring your expertise in paid social media to contribute to customer acquisition and retention for the world’s largest global concert community. You’ll utilize all paid and organic channels, with a focus on social platforms, to sell tickets to a large, diverse and progressive audience, while optimizing the go-to-market strategy and customer journey.
Sofar has worked with over 30,000 artists, hosted over 1,000,000 fans at shows around the world and engages with millions more online each month. You will be part of a growth team that is passionate about creating an industry-leading culture that supports artists and introduces their music to new fans.
What You'll Do:
Contribute strategies and tactics to grow all stages of audience acquisition and engagement
Execute targeted paid media campaigns to acquire customers across different channels with a focus on social media platforms.
Perform thorough channel and campaign analysis, share performance updates and insights with key business partners and use this data to optimize current and develop future campaigns
Partner with the Technology, Product and Design team to continually improve the customer journey, quickly testing hypotheses and scaling programs that deliver high ROI
Monitor sell-through, proactively identify cities that need additional marketing support and quickly execute programs to increase ticket sales
Maintain an in-depth, analytical understanding of all aspects of our customers, applying insights to our growth strategies and tactics
Collaborate with the Creative team to create effective campaign creative and consistently update creative assets
Drive continual improvement of our customer experience
You’ll also discover a lot of great new music, from all around the world

Requirements

4-5 years of growth marketing experience with a background in consumer product marketing, ideally in music, another creative field or events/ experiences
Experience in successfully scaling paid media channels with a focus on social media platforms.
Demonstrable experience in implementing data-led marketing strategies & using web analytics tools
Track record of increasing user acquisition, engagement and retention and meeting/exceeding revenue and profitability goals
Experience in a scrappy startup culture, with ability to execute under deadlines
Genuine, demonstrated commitment to supporting artists and local music

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Sofar Sounds

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Sofar Sounds reimagines the live event experience through curated, secret performances in more than 400 cities around the world. Cofounded in London in 2009 by Rafe Offer and Rocky Start, Sofar brings guests and artists together in unique locations, without the distractions that plague other live events. Sofar shows begin as a secret: guests sign on for three unnamed performances at undisclosed locations, hosted by community members in everyday spaces — from living rooms and rooftops, to retail stores. Through the transformation of these spaces into captivating venues, Sofar serves as a platform for artists to connect with engaged audiences in cities around the world. Sofar invites guests to discover new artists, spaces, people, neighborhoods and cities, whether at home or abroad, creating an inclusive and accessible global community where people make genuine connections. To learn more about Sofar Sounds check us out at www.sofarsounds.com or follow the conversation on social media at @sofarsounds or using #sofarsounds. Need a little more? Check this out: https://www.youtube.com/watch?v=qnjsN2NOl3k

Job Details

Posted on May 23

Boston, MA or New York, NY, USA

Full time

Mid

€90K - €120K