Gretsch Artist Marketing Manager
Description
We are searching for a talented Artist Marketing Manager (Gretsch) to join our global marketing team, based Nashville, TN. This person will play an integral role in leading the Gretsch artist marketing strategies with their proven ability to: identify and build highly effective relationships with impactful artists, creators and music industry personnel; generating adoption through sales and seeding; and support the development of marketing initiatives (product launches, content/social media, artist driven concepts) and programs that elevate talent, build the brand and create demand.
Essential Functions
- Develop and lead the Gretsch artist marketing strategies while deepening our commitment to existing Gretsch artists.
- Identify and nurture effective relationships with emerging and established artists, based on the highest levels of integrity and collaboration, to support them in their musical journey.
- Balance artist/creator relations, brand/product evangelism, and creative community outreach and education.
- Provide best-in-class support and service to Gretsch artists and creators at every stage, through sales and seeding, to ensure the right product is with the right artists and creators, in the right place, at the right time.
- Partner with global & regional marketing teammates and product teams to introduce artists to the brand, provide strategic insights, guidance and align the right artists with key product launches, product lines and marketing initiatives.
- Work closely with artists’ management teams and marketing partners to drive strategic planning and identify opportunities to grow the visibility and co-marketing potential of Gretsch artists and creators and properties (.com, social media, content, affiliate, etc.).
- Drive growth and engagement of both Gretsch and artist social channels via brand-right marketing strategies that elevate the artist and inspire / engage players and fans.
- Support the planning & development of artist and creator-driven concepts & initiatives through continual internal & external communication with artists and creators, their management teams, industry contacts and marketing teammates.
- Generate content and business relationships that contribute to other areas of company growth (media exposure, web traffic, etc.).
- Establish the Nashville, TN office as a global hub for Gretsch artists.
- Additional duties as assigned
Requirements
Qualifications
- Minimum 3-5 years of music and entertainment industry experience and/or 3-5 years working directly with artists at a brand or agency with direct focus on identifying and supporting artists to build marketing programs.
- Guitar playing background, with knowledge of product.
- Ideal candidate is in the industry circles, and willing to be an outgoing face for the Gretsch brand evolution and bring in target demo via existing relationships, be technical when needed and lead product demos, and have the ability to inspire artists.
- Service mindset — willing to champion & grow the evolving roster of artists and relationships internally at Gretsch and to support them with service (gear, support/repairs, exposure, networking, etc.) that goes above & beyond industry standards.
- Demonstrated capability to develop, implement, and execute strategies that align with company marketing efforts and other marketing disciplines including PR, Social Media, Content and Retail/Events.
- Current with digital marketing best-practices across content, social/shared and owned.
- Demonstrated experience utilizing digital communications & social media tools to build relationships and identify and support emerging online artists.
- Strong written, verbal and presentation skills.
- Self-starter, able to build a plan, communicate a plan, execute and evaluate/report.
- Bachelor’s degree in Marketing or Business preferred, but not required.
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Fender Musical Instruments Corporation
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Since 1946, Fender has revolutionized music and culture as one of the world’s leading musical instrument manufacturers, marketers and distributors. Fender Musical Instruments Corporation (FMIC), whose portfolio of brands includes Fender®, Squier®, Gretsch® guitars, Jackson®, EVH® and Charvel®, follows a player-centric approach to crafting the highest quality instruments and musical solutions across genres. FMIC is dedicated to unlocking the power of music through electric and acoustic guitars, amplifiers, pro audio, accessories and digital products that inspire and enable musical expression at every stage, from beginners to history-making legends.