Global Social Media Lead - Always On
Description
Spotify is seeking a Social Media Lead with a track record of building brands online and working cross-functionally. The role will lead key projects, handle the global Spotify brand social channels with the Assoc Director, Social Media - Always On, and have a focus on priority Entertainment Partnerships and Social Impact activations.
We - the Always On team - are the brains behind the strategy, tone of voice, visual style for brand socials editorially and integrates Campaigns (Product, Music, Talk - Live/Podcast), Partnerships, Social Impact, and Regional social campaigns!
The right candidate must be able to be a strategic thought leader to make the right judgment calls autonomously on what is best for Spotify socials both strategically and creatively. They should have a deep understanding of entertainment, specifically music and culture, space and how to build brands on social media.
The person must have experience navigating a complex org and know how to effectively communicate goals and directives internally and externally. Being a team player is critical and important for the person who fills this role. The person in this role will need to build positive and trusting relationships with stakeholders across the business. Internal teams such as music marketing, artist & label partnerships, editorial and brand & creative will be paramount to your content calendar planning, as staying on top of cultural moments and working with external agencies and industry partners. The position reports into the Assoc Director, Social Media - Always On.
What You'll Do
- Co-manage a global social calendar for the brand socials
- Use human, cultural, and audience insights to develop reactive social concepts to be implemented by the team or supporting agencies
- Help prepare briefs, positioning, and strategic materials for the Always On social team, socializing with cross-functional partners
- Collaborate with international regional counterparts on big initiatives, content franchises, talent opportunities, and key asset sharing.
- Lead the RFP/briefing process for development for paid and organic placements including: social content and brand appropriate tone-of-voice, websites, and platform specific content (vertically optimized, AR/VR, lenses, filters etc.)
- Work cross-functionally within the Social verticals (Talk - Live/Podcasts, Product, Global, Music) to ensure we’re amplifying and planning around all key beats
- Work with Associate Director to build social campaigns/franchises that drive towards goals of our fandoms and keep their communities engaged
- Apply relevant metrics and partner with the media team to develop brand and media plans that effectively promote and elevate Spotify social channels.
- Support cross-functional team planning across campaigns by participating in key meetings, developing project recaps and updates using project documents such as trackers, timelines, status reports, budget, review, etc to ensure execution against goals
Requirements
- 8+ years of experience working in a marketing position
- 4+ years of experience in digital/social media marketing
- 2+ years of experience working in a global structure
- You are innately organized, with an ability to prioritize the demands of working in cross-functional environments. You are the best project manager you know.
- You’re not only a social power user, you’re a marketing expert! You possess a keen understanding of how social media is used to meet company metrics
- You have an ability to distill complex cultural moments and conversations into practical strategies and qualitative concepts for peers.
- You are deeply aware of the responsibility that comes with leading social media for a global brand, as well as the nuance and implications that come with such responsibility.
- You love to collaborate and possess the ability to work with external collaborators and agency partners across a variety of marketing subject areas.
- You know what makes for excellent social campaigns and can confidently (and patiently) communicate your point of view, ranging from feedback to selling a new idea.
- Foundation in strategy, positioning and target audiences for consumer campaigns at scale
- Stellar written and verbal communication skills. Able to present ideas simply in presentations and documents across a range of perspectives
- Brings a highly strategic and analytical approach to decisions and problem solving
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Spotify
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Our mission is to unlock the potential of human creativity—by giving a million creative artists the opportunity to live off their art and billions of fans the opportunity to enjoy and be inspired by it. Spotify transformed music listening forever when it launched in Sweden in 2008. Discover, manage and share over 50m tracks for free, or upgrade to Spotify Premium to access exclusive features including offline mode, improved sound quality, and an ad-free music listening experience. Today, Spotify is the most popular global audio streaming service with 345m users, including 155m subscribers across 101 markets. We are the largest driver of revenue to the music business today.