Director, Digital Marketing
Description
- The role is set up such that the Digital Lead is ultimate responsible setting goals for our artists/projects, building out timelines, content and activations meant to achieve those goals, secure artist and partner buy-in and execute across all ideas and activations. At the same time, the role is expected to be responsible for social and platform optimization and delivery logistics.
- We spend a ton of time collaborating in brainstorms to delivering custom and creative digital marketing ideas for each artist, presenting them to the artists’ teams and executing the campaigns. Our ideas to come from our knowledge of music culture, key brands, influencers and out-of-the-box thinking.
- In addition to the high-level creative ideas, we’re also responsible for multiple social accounts with millions of followers and for their activity and growth. A key strategy to encourage audience engagement and growth has been to deliver next level creative both commissioned and designed in-house. The content ranges from custom videos to Snapchat lenses to memes and more.
Requirements
- Must have at least 3 years of experience running point on digital campaign for rap artists & projects (label experience preferred).
- A deep and thorough knowledge of the modern rap genre/scene with a firm understanding of the history that lead to today’s market.
- Expertise in running influencer and seeding campaigns.
- Experience in working with staff from social platforms and music streaming sites preferred.
- The job entails both normal business hours as well as other music events at night. Our team is ultra-inclusive and we’re looking for open-minded and passionate music fans who collaborate well and bring a positive energy to any task that comes their way.
- Must be based in or willing to relocate to the Los Angeles metro area.
Benefits & Perks
- You join an inclusive, collaborative and global community where you have the opportunity to fuel the creative journey
- A modern office environment designed to foster productivity, creativity, and teamwork
- Our Hybrid with Flexibility approach combines the flexibility of remote working with the benefits of in-person collaboration whenever we need to come together to do our best work. Managers will partner with their teams and employees to establish work arrangements that meet the business, team, and individual needs.
- An attractive and comprehensive benefits package including medical, dental, vision, life & disability coverage, and 401K + employer matching
- Voluntary benefits like company-paid identity theft protection and resources for pets, mental health and meditation resources, industry-leading fertility coverage, fully paid leave for childbirth or bonding, fully paid leave for caregivers, programs for loved ones with developmental disabilities and neurodiversity, subsidized back-up child and elder care, and reimbursement for adoption, surrogacy, tuition and student loans
- We invest in your professional growth & development
- Time off for a winter recess
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Sony Music Entertainment
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At Sony Music Entertainment, we fuel the creative journey. We’ve played a pioneering role in music history, from the first-ever music label to the invention of the flat disc record. We’ve nurtured some of music’s most iconic artists and produced some of the most influential recordings of all time. Today, we work in more than 60 countries, supporting a diverse roster of international superstars, developing and independent artists, and visionary creators. From our position at the intersection of music, entertainment, and technology, we bring imagination and expertise to the newest products and platforms, embrace new business models, employ breakthrough tools, and provide powerful insights that help our artists push creative boundaries and reach new audiences. In everything we do, we’re committed to artistic integrity, transparency, and entrepreneurship. Sony Music Entertainment is a member of the Sony family of global companies.