Director, Digital Marketing
Description
- Manage the strategy, production and delivery of all paid digital media deliverables including custom media programs, paid social, video distribution, and high-impact units/display banners
- Work with media agency and media partners on the digital plan strategy and provide creative direction for planned programs
- Ideate on first-to-market opportunities and deliver big creative ideas that break-through in a cluttered, competitive consumer landscape. Take bold swings with ideas grounded in strategy and insights.
- Develop and implement websites, mobile apps, games, AR/VR, contest & sweepstakes, AI driven initiatives, and stunted digital activations
- Identify, manage, and measure paid creator/influencer branded content campaigns. Collaborate with agency and creator on overall concept and creation of the piece.
- Manage screenings and pop-up creator events and red carpet creator coverage, in partnership with social media platform partners.
- Lead team maintenance of digital video rotation and related A/V deliverables for paid media placements across the web.
- Produce and maintain theatrical websites and branded ticketing destinations.
- Supervises direct reports who aide in the production of the display media, custom media programs, and creator/influencer campaigns
- Serve as a liaison across marketing divisions, including International digital, media, publicity, brand, partnerships, exhibitor relations, and research, with a focus on leading collaborative cross-divisional initiatives.
- Ensures and clears all digital projects with internal legal counsel
- Manages the digital marketing campaign budgets to ensure project costs stay within limits, accurate figures are reported to finance team and vendors are compensated.
- Leads team efforts to formulate digital marketing strategies including sell-through to internal stake holders and vetting projects for feasibility and cost
Requirements
- Bachelor's degree in a related field
- 7+ years of experience in digital marketing within film, media/entertainment, creative agency, or closely related categories
- Strong understanding of how to ideate, build and finesse best-in-class digital campaigns
- Deep knowledge of the ever-evolving paid media landscape
- Excellent communication skills, interpersonal finesse, presentation skills and comfort working with groups
- Expertise in digital video and social platform standard processes, and identifying unique creative opportunities across various digital platforms, along with understanding of traditional creative
- Understanding of paid social & digital programs/placements/partners, as part of planning a comprehensive social & digital strategy.
- Proactive, self-motivated and self-starter
- Proficiency with Word, Excel, PowerPoint, Google Docs and internet software
- Experience with editing, music, graphics, AV Creative
- A love for entertainment, movies and storytelling!
Benefits & Perks
This job has expired but you can still explore other open positions from the same company or find new ones from our amazing selection.
Paramount Pictures
Discover more jobs
Founded in 1912, Paramount Pictures works with talented filmmakers to produce and distribute entertainment around the world. The iconic Paramount logo has opened some of the most successful and beloved films in cinematic history, including timeless classics such as Sunset Boulevard, The Godfather, Forrest Gump and Ferris Bueller's Day Off, and blockbuster franchises such as Star Trek, Transformers, and Mission Impossible. Recent innovative break-out films such as Interstellar, Arrival and A Quiet Place have added to Paramount's film legacy. Paramount Pictures Television's 13 Reasons Why, The Alienist and Jack Reacher have also been thrilling audiences. With a beautiful 65-acre lot in the heart of Hollywood, a worldwide network of offices and a culture of engagement, Paramount's passionate employees ensure the studio continues to deliver creativity and innovation to a dynamic industry. Paramount is a subsidiary of ViacomCBS, which reaches 700 million global subscribers through MTV, Nickelodeon, Comedy Central, BET and other media networks.