Director, Content Production (Video & Social)
Description
As the Director, Content Production (Video & Social) , you'll be responsible for transforming marketing objectives into must-watch, engagement-driving video and social content. Partnering with our Marketing, Social/Digital, and Creative Services teams, you’ll map out strategic content roadmaps—and, when timelines demand, roll up your sleeves to create assets yourself—while steering the end-to-end production of long-form and short-form pieces that re-energize artist legacies, broaden reach, and deepen fan interaction on every platform.
What you’ll do:
- Collaborate with marketing, social, digital, and artist teams to shape visual content strategies that bring each artist’s story to life, deepen fan connection, and drive discovery.
- Maintain a living content calendar for larger campaigns and always-on artists.
- Partner with marketing leads to scope each deliverable—such as trailers, lyric videos, mini-docs, TikToks/Reels, vinyl spinners, and more—and shepherd assets from concept through final export, on time and on spec.
- Draft crystal-clear creative briefs for the in-house Art/Video team and external creators, detailing concept, references, script, specs, timelines, and deliverables.
- Leverage the in-house Art/Video team for high-touch or longer-lead projects, while handling quick-turn edits (cut-downs, templated series, and similar) yourself to keep timelines tight.
- Safeguard brand consistency, ensuring every asset aligns with the label brand guidelines and any artist- or campaign-specific style guides.
- Ideate, script, and cut/brief snack-size content for TikTok, Reels, Shorts, and Spotify Clips—loop-friendly hooks, trend-driven edits, quick caption overlays, and engaging memes.
- Develop plug-and-play content series (templated videos and graphics) that can be refreshed quickly to tap into trends, cultural tie-ins, and milestone artist moments.
- Version and optimize every asset for its platform—dialing pacing, captions, and audio for TikTok, Reels, YouTube Shorts, Spotify Clips, paid ads, and DSP placements.
- Manage and mentor the Social Media Manager on asset creation workflows, QC, and best practices.
- Track emerging formats, creator tools, and trends; pilot new ideas and share actionable insights with the team.
Requirements
What you’ll need:
- Bachelor’s degree in graphic design, visual arts or related discipline preferred, or equivalent combination of education and professional experience required.
- Portfolio power. Minimum 7+ years producing social-first video for music, entertainment, or lifestyle brands, with standout work across TikTok/Reels/Shorts and longer pieces like music videos, trailers, or mini-docs.
- Hands-on skills. Confident editing and basic motion work in Photoshop, Premiere, After Effects, or a comparable suite; able to tweak graphics and captions without waiting on a designer.
- Platform fluency. Knows best-practice and engagement levers for TikTok, Instagram, YouTube, Spotify Clips, paid ads, and DSP visuals.
- Insights-led mindset. Comfortable digging into watch-time and engagement metrics—then translating those findings into sharper hooks, better pacing, and next-round optimizations.
- Music nerd cred. Solid grasp of music history and genre storytelling, with the ability to pitch visuals that reflect cultural context while appealing to younger audiences.
- Team mentorship. Experience mentoring or supervising a social-media-focused direct report; sets workflows, gives actionable feedback, and guards quality control.
- Collaboration chops. Diplomatic with artists, managers/estates, and internal stakeholders; balances creative vision with multiple approval layers.
- Trend radar. Curious about new creator tools, AI/motion templates, AR filters, and meme formats; tests ideas, measures results, and shares takeaways.
- Organized under pressure. Juggles overlapping deadlines and keeps content calendars, file structures, and hand-offs tidy.
- Detail obsession & agility. Proven ability to juggle multiple projects at high quality under tight timelines.
Benefits & Perks
Salary Range: $80,000 - 95,000
*This is a hybrid role requiring 3 days minimum on-site.
At Concord, we offer comprehensive medical and wellness benefits, generous time off, parental leave, charity match, paid time off for volunteering, and other fun company perks. We have beautiful new offices and a culture committed to supporting everyone’s growth and development.
How to apply
Apply via link
Concord
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Concord is the independent, worldwide leader in the development, management and acquisition of sound recordings, music publishing and theatrical performance rights. Concord has offices in Nashville, Los Angeles, New York, London, Berlin and Miami and operates via three primary operating divisions: Concord Recorded Music, Concord Music Publishing, and Concord Theatricals.