Director, Artist Marketing
Description
- Develop and lead the Artist Marketing strategy for FMIC brands (Fender, Jackson, Gretsch, Charvel & EVH) and partner with colleagues in Nashville, EMEA, APAC, and Latin America to increase artist adoption and expand our share of voice across all relevant genres, touchpoints, and initiatives.
- Lead the LA based Artist Marketing and Artist Relations teams while ensuring an inviting and collaborative culture grounded in servicing and supporting artists and their musical endeavors while driving YOY share growth. Through sales and seeding, ensure the right product is with the right artists, in the right place, at the right time.
- Partner with global & regional marketing teammates and product teams to introduce artists to the FMIC brands, provide strategic insights, guidance and align the right artists with key product launches, product lines and marketing initiatives.
- Work closely with artists’ management teams and marketing partners to drive the strategic planning and industry-leading co-marketing initiatives for FMIC brands & artist partners.
- Work closely with marketing teammates to elevate artists with consumers, media and influencers, via artist- and brand-right marketing strategies spanning product, content, PR, social, grassroots, events, album/song launches, collaborations and giving
- Own the planning & development of artist-driven concepts & initiatives through continual internal & external communication with artists, their management teams, industry contacts and FMIC marketing staff.
- Generate content and business relationships that contribute to other areas of company growth (media exposure, web traffic, digital subscriptions, etc.).
- Partner with category and cross-functional teammates to build a pipeline of Signature artist projects with the ability to sell-in ideas, communicate KPI’s, and develop/hit.milestones while effectivity managing the relationship with the artist and their team.
- Drive the global, multi-cultural expansion and authenticity of FMIC brand, while continuing to champion diversity.
Requirements
- Minimum 10 years of music and/or entertainment industry experience at a brand or agency with a direct focus on identifying and supporting artists to build marketing and/or grassroots programs
- Proven track record of successfully collaborating with multiple emerging and high-profile music artists, songwriters, entertainers, and influencers
- Track record of upstream planning resulting in business growth (i.e. category/share growth, impressions/engagements, etc.)
- Established team leader with at least 5 years of people management experience and a solid track record of employee development.
- Proven ability to build/manage cross-functional processes and communication in order to ensure operational excellence, elevate product, expand the reach of our channels, and grow the business.
- Active and willing network of managers, agents and influencers in music & recording
- Musical instruments background, with some level of proficiency on guitar or bass
- Service mindset — willing to champion & grow your evolving roster of artists internally at Fender and to support them with service (gear, repairs, exposure, networking, etc.) that goes above & beyond industry standards
- Demonstrated capability to develop, implement, and execute strategies that align with company marketing efforts and other marketing disciplines including PR, Social Media, Content and Retail/Events
- Current with digital marketing best-practices across content, social/shared and owned
- Demonstrated experience utilizing digital communications & social media tools to build relationships and identify and support emerging online artists
- Strong written, verbal and presentation skills
- Self-starter, able to build a plan, communicate a plan, execute and evaluate/report
- Team-player and collaborator, motivated to create wins for the artist and the team
- Bachelor’s degree in Marketing or Business preferred, but not required
- Appreciation for, and working knowledge of, Fender’s unique position in music & culture
- Experience working in multi-cultural environments and with multi-cultural brands
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Fender Musical Instruments Corporation
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Since 1946, Fender has revolutionized music and culture as one of the world’s leading musical instrument manufacturers, marketers and distributors. Fender Musical Instruments Corporation (FMIC), whose portfolio of brands includes Fender®, Squier®, Gretsch® guitars, Jackson®, EVH® and Charvel®, follows a player-centric approach to crafting the highest quality instruments and musical solutions across genres. FMIC is dedicated to unlocking the power of music through electric and acoustic guitars, amplifiers, pro audio, accessories and digital products that inspire and enable musical expression at every stage, from beginners to history-making legends.