Description

We are currently looking for a Digital Media Planner to plan social, audio, video, display and mobile advertising campaigns across our key labels and roster of amazing artists.
As a Digital Planner you will advise label stakeholders on industry trends and ways to harness different technology solutions to drive commercial and audience development KPIs for our roster of incredible artists. Successful candidates for this opportunity will demonstrate strategic thought and management skills that go beyond platform knowledge.
What you'll do:
Managing all planning aspects of search, display, audio, video, and mobile advertising campaigns including, media optimization, best practice for digital assets deployment, internal relationship management, integration of 1st party data, SME UK audio inventory and label/business planning.
Aligning label and artist goals to platform capabilities, prioritizing opportunities to drive sustainable audience value over short-term gains.
Understand and explain high level industry digital media trends and its impact in context broader artist marketing campaign and digital partner landscape
Helping to strategize and implement improvements our media management processes and operations.
Developing and growing relationships with various stakeholders in order to ascertain business needs and add long-term value; align with 4th Floor Creative Digital & Audience Development team on best practices, strategic initiatives and new partner opportunities
Ability to use 1st and 3rd party data to create and present digital media plans confidently to different stakeholders, ranging from Junior to senior executives

Requirements

Previous experience in online advertising is needed, whether at a publisher, agency, trading desk, technology company, or end-advertiser.
Strong data analysis abilities (e.g. familiarity with Excel v-lookups, pivot tables, and basic functions)
Strong analytical and consulting skills, rooted in ability to draw and communicate insights from multiple data points
Consultative approach to developing and managing business relationships
Innovative and creative thinker with prior evidence of successfully executing on ideas
Ambition to perform unprecedented tasks and obtain new skills, be comfortable with uncertainty, and adapt to a rapidly changing environment
Ability and desire to scale knowledge and learning to other junior members
Love of music required; understanding of music business and digital music landscape preferred
Experience working in a matrixed organization a plus

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Sony Music Entertainment

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At Sony Music Entertainment, we fuel the creative journey. We’ve played a pioneering role in music history, from the first-ever music label to the invention of the flat disc record. We’ve nurtured some of music’s most iconic artists and produced some of the most influential recordings of all time. Today, we work in more than 60 countries, supporting a diverse roster of international superstars, developing and independent artists, and visionary creators. From our position at the intersection of music, entertainment, and technology, we bring imagination and expertise to the newest products and platforms, embrace new business models, employ breakthrough tools, and provide powerful insights that help our artists push creative boundaries and reach new audiences. In everything we do, we’re committed to artistic integrity, transparency, and entrepreneurship. Sony Music Entertainment is a member of the Sony family of global companies.

Job Details

Posted on Feb 24

London, England, UK

Full time

Mid