Digital Marketing Coordinator
Description
- Assist and coordinate social media, content development, streaming marketing, digital advertising and social media development for exclusive artist roster
- Support Digital Marketing Director and Marketing Lead on reporting analytics to measure effectiveness of campaigns and make informed recommendations.
- Coordinate with the Marketing team in conceptualizing and implementing effective influencer and digital advertising campaigns
- Test, assess and update best practices to increase consumption and fan engagement.
- Brainstorm and execute campaigns that uniquely leverage UnitedMasters network of influencers to promote priority releases.
- Develop a reputation as a go-to positive person who is constantly resourceful with a great attitude.
- Attend company meetings in connection with assigned projects, take thoughtful and thorough notes, and provide the team with timely feedback and follow-up regarding any action items
- Work between internal departments to execute and bring to life marketing assets
- Implement marketing strategies across Facebook, Twitter, YouTube, Instagram, Snapchat, TikTok and other online destinations
- Construct artist social platform analysis, optimizations, and brainstorms through analytical deep dives
- Set up vendors and process invoices
- Organize, catalog and distribute all release assets
Requirements
- Entry level knowledge of music streaming landscape
- Basic knowledge of experience with social platforms' latest updates and features.
- Excellent written and verbal communication skills.
- Must be able handle taking on weekly tasks independently while being able to work collaboratively with the digital and marketing Leads.
- Clear pulse in social media trends and latest happenings.
- Creative, self-starter with exceptional organizational skills.
- Must be able handle taking on weekly tasks independently while being able to work collaboratively with the digital and marketing Leads.
- A team player that is not afraid to roll up their sleeves to help out the team.
- 1 year of digital marketing or social media management.
- Basic photo and video editing skills
- Clear pulse in social media trends and latest happenings.
- Interested in the day-to-day operational facets of a music release AND new technology
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UnitedMasters
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UnitedMasters is a new music industry alternative that provides independent artists with premium music distribution services, a suite of tools to help them directly connect with fans, and opportunities for unique partnerships with some of the world’s biggest brands including the NBA, Bose, and iHeart. UnitedMasters allows artists to easily distribute their music to all major streaming services. Distributed artists become eligible to participate in a variety of advertisements, brand partnerships and other promotions that earn them money and bring in new fans. UnitedMasters also provides artists access to their streaming and social data so they can gain insight into how to maximize fan engagement. The most promising artists on the platform unlock access to a bespoke suite of promotional services like playlist pitching, marketing, PR, and promotion. UnitedMasters aims to give artists the tools to operationalize their independence and maximize their creative and economic potential. UnitedMasters was launched in 2017 by Translation founder and music industry veteran Steve Stoute with a $70 million Series A led by Google’s corporate umbrella Alphabet alongside prestigious venture firm Andreessen Horowitz and entertainment giant 21st Century Fox. Led by a team of executives, marketers, engineers, and storytellers with backgrounds from YouTube, Soundcloud, Pandora, Instagram, Dropbox, Complex, and Vice, the platform positions talent for mainstream impact while allowing them to maintain full ownership over their master recording rights.