Digital Content Producer, Smooth Radio

Global team

Description

The purpose of this role is to produce social media and website content for Smooth Radio. You’ll focus on growing Smooth Radio’s presence across key social platforms, through the creation and optimisation of content for organic social. Strong, engaging copywriting, a deep understanding of social media, and video editing skills are essential for this role, as well as a passion for music, TV and film, and social trends.
You will be passionate about crafting engaging, on-brand digital content, that ultimately increases awareness of Smooth Radio and Global Player and drives listeners.
You’ll be part of the Smooth Digital team and will work closely with the Digital Managing Editor.
3 Best Things About The Job
  • Creating exciting digital content for one of the UK’s largest commercial radio stations
  • Having the opportunity to meet and work with music icons and film stars when creating digital content
  • Working across all Smooth stations, including Smooth Country, Smooth Chill and Smooth Relax
Measures of success –
  • In the first few months, you would have:
  • Fully immersed yourself in the world of Smooth, from the music we play to the key people and themes we cover online and on social media
  • Created and produced highly engaging social content and website content, including both short-form and long-form video content, and written features
  • Gained a key understanding of how to source content for Smooth, and be confident in finding and pitching relevant stories to the Digital Managing Editor
  • Have a strong grasp of Smooth’s digital style and tone of voice
  • Built relationships with Smooth presenters and members of other key departments within Global
  • Shown your skills as a hard-working team player who is enthusiastic, punctual, reliable and thrives in a fast-paced working environment.
Responsibilities Of The Role
  • You’ll do everything from producing short-form video clips from guest interviews and writing SEO articles for the website, to jumping on key social trends and reacting to relevant breaking news stories. This is a fast-paced role for a creative individual with digital content skills and a strong grasp of what engages audiences on social
  • Drive engagement of Smooth content across all key social platforms by staying on top of the latest trends, conversations, and platform best practices
  • Write and publish website articles, including features, news stories and SEO pieces
  • Contribute to the digital output of Smooth Country, including articles and social content
  • Collaborate and work alongside the Digital Managing Editor to knowledge-share and contribute to a coherent content schedule which drives social engagement and increases Global Player users
  • Collaborate with the Digital Managing Editor on content ideas, advising on social best practice and trends
  • Generate ideas and produce social content with a strong focus on driving engagement, sharing and traffic. This should include multi-media content with a heavy focus on video across all platforms
  • Focus on the growth of Smooth’s video content, working closely with the Digital Managing Editor to ensure video is optimised for each platform.

Requirements

What You Will Need
The ideal candidate will be proactive and willing to develop and implement innovative solutions, capable of the following:
  • An excellent and proven understanding of social media and creating engaging, optimised content for different platforms with a particular focus on Instagram, YouTube and TikTok
  • A strong eye for spotting a great story
  • High proficiency in using Adobe Photoshop and Premiere Pro
  • Fantastic communication skills, both written and verbal
  • Strong attention to detail
  • Skilled in writing captivating and engaging social copy
  • A great understanding of social analytics
  • Able to meet deadlines in a fast-paced working environment
  • Ability to work across multiple brands and campaigns, and adapt quickly to last minute changes
  • Experience of working in social or digital for a publisher or broadcaster
  • Understanding of copyright, defamation and libel laws, and familiarity with the OFCOM broadcasting code
  • A passion for the music, artists and stars Smooth features
  • Someone who thrives in a team and leaves a positive impact
  • Takes pride in their work and is self-starting, enterprising and ready to deliver ideas with confidence.

How to apply

Apply via link

Global logo

Global

Europe’s largest radio company, Global is home to respected, national market leading media brands broadcasting across the UK on DAB & FM and around the world on Global Player, including Heart, Capital, LBC, Capital XTRA, Capital Dance, Classic FM, Smooth, Radio X and Gold. Global Player allows listeners to enjoy all of Global’s radio brands, award-winning podcasts, and expertly curated playlists, in one place in app, on web and on smart speakers. Global is also one of the leading Outdoor companies in both the UK & Europe, with over 253,000 sites reaching 95% of the UK population. Global’s extensive and diverse outdoor portfolio encompasses Transport for London’s Underground network, almost all major UK airports including Gatwick, the UK’s largest portfolio of roadside posters and premium digital screens in prime locations, as well as the UK’s largest network of buses including all major cities. On-air, on Global Player and with our outdoor platforms combined, Global reaches 51 million individuals across the UK every week, including 25 million on the radio alone.

Job Details

Posted on Sep 26

London, England, UK

Full time

Junior