Digital Content Creator - Columbia

Sony Music Entertainment team

Description

The Digital department at Columbia is an exciting, fast paced, forward-thinking, front-line department. We are among the very first to hear brand new music and are responsible for managing strategy for artists across social, content and online platforms. It’s a busy department, but a very rewarding one, at the centre of every artist campaign – from when they are first signed, to when they are headlining their first arena! We are a close-knit group and work brilliantly as a team, helping each other to achieve our goals and being there to support each other as much as possible. We celebrate each other’s successes, and we are there to support when things aren’t going as we’d hoped!
What you'll do
  • Create original, on-trend short form content including memes, videos, edits and fan-first visuals for socials (TikTok, Instagram, X/Twitter, YouTube Shorts)
  • Develop fan-facing content strategies tailored to each artist’s unique voice and audience
  • Collaborate with the digital and marketing and analytics teams to create performance-driven assets for A/B testing
  • Ability to creatively interpret briefs and oversee execution to a high standard
  • Regularly analyze content performance and use data to improve future creative output
  • Stay up-to-date on trends in music, pop culture, internet culture, and digital platforms to inform timely content ideation
  • Translate marketing goals into engaging visual content that drives awareness, engagement, and conversion
  • Help build and manage content timelines for campaigns and releases
  • Capture content at shoots and events

Requirements

Who you are
  • A real fan – someone who has a deep understanding of fan behaviour and what makes people connect via social content to a broad range of artists
  • Fluent in short form content
  • Up to date with cultural touchpoints and a wide knowledge of pop/internet culture generally
  • Proficient in creative tools such as Adobe Creative Suite and Capcut
  • Familiarity with social media analytics and how to use data to inform content strategy
  • Thorough understanding of TikTok, Instagram, YouTube Shorts, X (including platform-specific trends and best practice)
  • Ability to work on several projects at once
  • Confident in feeding back to internal and external stakeholders

Benefits & Perks

What we give you
  • You join a vibrant global community with the opportunity to channel your passion every day
  • A modern office environment designed for you, empowering you to bring your best
  • Investment in your professional growth and development enabling you to thrive in our vibrant community
  • The space to accelerate progress, positively disrupt and create what happens next
  • We give you the platform to champion positive change, with the opportunity to contribute to our social impact, diversity, equity and inclusion initiatives
  • We provide an excellent range of benefits like private medical cover, a generous pension scheme, life assurance, income protection, plus loads of music industry perks. There’s also time off over winter break

How to apply

Apply via link

Sony Music Entertainment logo

Sony Music Entertainment

At Sony Music Entertainment, we fuel the creative journey. We’ve played a pioneering role in music history, from the first-ever music label to the invention of the flat disc record. We’ve nurtured some of music’s most iconic artists and produced some of the most influential recordings of all time. Today, we work in more than 60 countries, supporting a diverse roster of international superstars, developing and independent artists, and visionary creators. From our position at the intersection of music, entertainment, and technology, we bring imagination and expertise to the newest products and platforms, embrace new business models, employ breakthrough tools, and provide powerful insights that help our artists push creative boundaries and reach new audiences. In everything we do, we’re committed to artistic integrity, transparency, and entrepreneurship. Sony Music Entertainment is a member of the Sony family of global companies.

Job Details

Posted on Nov 4

London Area

Full time

Junior