Coordinator, Digital Marketing
Description
- Work closely with artists, managers, and key label executives to build trusting relationships and showcase your proactive and powerful digital marketing ideas.
- Build relationships and collaborate with social partners (like TikTok, Instagram, Discord, Facebook, Snapchat, YouTube, etc.) to implement exciting new online content that grows audience and drives engagement for our artists and their music/music-related products.
- Provide ideas for websites, contests, and media promotions to maximize artist visibility online, with measured KPIs that validate the success of each campaign.
- Build, maintain and assess ongoing relationships with social and digital media partners, including cultural influencers.
- Identify, develop, and drive new technology experiences that lead to creative online campaigns (e.g. web & mobile app builds, web3 integrations, metaverse campaigns, AR/VR, livestreams, etc.)
- Be a creative visionary, driving progressive digital campaigns and inspiring innovation across a small, but extremely passionate team.
- Communicate and work collaboratively across VLG departments including Marketing, Sales, Press, A&R, Finance, and Production.
- Conceive, budget, and effectively execute visual content creation for organic social channels in addition to paid media campaigns with in-house Media Planner/Buyers.
- Schedule and publish social content across owned media and controlled social channels including TikTok, Instagram, Facebook, Twitter, Snapchat, YouTube, Tumblr, and others when needed. In event driven instances, execute in live time.
- Develop creative assets where needed (images, video edits, animations, GIFs, etc.)
- Other responsibilities and duties as assigned.
Requirements
- At least 1-2 years of experience in music marketing, ideally working at a record label or music distribution company.
- Existing relationships with digital platforms & online partners, influencers, and brands is a plus.
- Creative thinker with an eye for design, in addition to a strategic marketer who is driven by innovation and understands how to communicate effectively & measure results.
- Not afraid of a challenge or working with big personalities and multiple teams.
- Must be flexible and adaptable; no task is too small.
- Experience and desire to work in a fast-paced, high-volume environment and ability to multi-task and prioritize.
- Knowledge of standard office programs including Microsoft Word, Excel, PowerPoint and Outlook or the equivalent Mac office programs.
- Experience working in the Adobe Creative Suite (Photoshop and Premiere or Final Cut) in addition to mobile editing software for videos, GIFs, and static visuals.
- Experience with digital marketing analytics tools and streaming / music consumption tools.
- Openness to learn new skills and work as a team.
- Strong leadership skills.
Benefits & Perks
- Be part of an entrepreneurial, global organization that values authenticity, drive, creativity, relationships, and a competitive spirit
- Comprehensive medical, dental, vision, and FSA options, as well as:
- 100% coverage for out-patient mental health services
- Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and so much more (up to $720/year)
- A lifetime fertility support allowance of $30,000 to plan participants
- Student Loan Repayment Assistance and Tuition Reimbursement
- 100% immediately vested 401(k) match on the first 5% of your contribution on eligible compensation
- Variety of ways to prioritize much-needed time away from work including:
- Flexible Paid Time Off (PTO) for exempt employees
- 3-weeks PTO for non-exempt employees
- 2-weeks paid Winter Break
- 10 Company Holidays (including Juneteenth and Wellbeing Day)
- Summer Fridays (between Memorial Day and Labor Day)
- Generous paid parental leave for every type of parent
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Universal Music Group
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Universal Music Group (UMG) is the world leader in music-based entertainment, with a broad array of businesses engaged in recorded music, music publishing, merchandising and audiovisual content in more than 60 countries. Featuring the most comprehensive catalog of recordings and songs across every musical genre, UMG identifies and develops artists and produces and distributes the most critically acclaimed and commercially successful music in the world. Committed to artistry, innovation and entrepreneurship, UMG fosters the development of services, platforms and business models in order to broaden artistic and commercial opportunities for our artists and create new experiences for fans. Universal Music Group's labels include A&M Records, Astralwerks, Blue Note Records, Capitol Christian Music Group, Capitol Records, Capitol Records Nashville, Caroline, Decca, Def Jam Recordings, Deutsche Grammophon, Disa, Emarcy, EMI Records Nashville, Fonovisa, Geffen Records, Harvest, Interscope Records, Island Records, Machete Music, MCA Nashville, Mercury Nashville, Mercury Records, Motown Records, Polydor Records, Republic Records, Universal Music Latino, Verve Label Group, Virgin Records, Virgin EMI Records, as well as a multitude of record labels owned or distributed by its record company subsidiaries around the world. UMG's catalog is marketed through two distinct divisions, Universal Music Enterprises (in the U.S.) and Universal Strategic Marketing (outside the U.S.). UMG also includes Universal Music Publishing Group, one of the industry's premier music publishing operations worldwide and Bravado, the leading provider of consumer, lifestyle and branding services to recording artists and entertainment brands around the world. Universal Music Group is a Vivendi company.