Community Manager
Description
WHO WE’RE LOOKING FOR
The Recording Academy is seeking a bold, culturally fluent Community Manager to join our Marketing/Social Media team and help build a world-class community management operation across our digital channels.
Celebrating music through the GRAMMY® Awards for more than 65 years, the Recording Academy continues its legacy as the premier organization honoring achievement in the recording arts and supporting the global music community.
This role is for someone who lives and breathes internet culture — fluent in memes, stan language, fandom moments, and real-time trends — and knows how to tap into them with intelligence, authenticity, and taste. You’re equally comfortable managing a high-volume message inbox as you are crafting a comment that turns into a headline.
You are part strategist, part storyteller, and part cultural anthropologist — connecting with fans, artists, and creators every day in ways that build trust, spark conversation, and strengthen how the world sees the GRAMMY brand.
You have a strong voice, sharp humor, and unshakable instincts for when to chime in, when to listen, and when to make it go viral. You understand how the internet moves, what captures attention, and how to use brand voice to lead meaningful conversations in real time.
If you can switch between community engagement, creative ideation, and organized, process-driven execution without missing a beat — we want to hear from you.
WHAT YOU’LL DO
- Build and scale a world-class community management program across all digital touchpoints — including Instagram, TikTok, Threads, Facebook, LinkedIn, Reddit, and emerging platforms — that fosters engagement, education, and advocacy.
- Develop a comprehensive messaging framework that helps new audiences understand the Academy’s mission to uplift music creators and its work across awards, advocacy, education, DEI, and more.
- Spot, interpret, and react to emerging cultural and platform trends, from meme formats to viral audio, ensuring our participation feels organic and timely.
- Partner closely with the Social Content Production team to integrate community-driven storytelling — including comment reactions, FAQs, Lives, AMAs, and real-time fan interactions — into content calendars.
- Lead real-time engagement and conversation both in the day-to-day around our brand pillar topics, and around major cultural moments (GRAMMY Nominations, GRAMMY Week, red carpet, and the Awards telecast), ensuring authentic participation across channels.
- Leverage our social listening platform (Talkwalker) to identify insights — sentiment, conversation themes, and emerging trends — to optimize real-time responses and inform creative and strategic decisions.
- Use native tools (Meta Business Suite, Sprout, platform inboxes) to manage a high volume of messages efficiently while keeping our brand voice human, consistent, and witty.
- Pilot innovative community-led content formats such as polls, remix challenges, AMAs, “Ask the Academy” threads, and other participatory activations that turn audiences into collaborators.
- Establish and track community analytics and performance KPIs — including shares, engagements, impressions/reach, and sentiment — to evaluate impact, optimize content strategy, and report actionable insights to MarComms leadership.
- Support influencer and creator initiatives, coordinating collaborations that strengthen authenticity and drive positive brand perception.
- Shape and maintain the Academy’s community voice — authentic, clever, respectful, and deeply informed by music culture.
- Uphold cultural nuance, inclusivity, and brand safety in every interaction.
Requirements
SKILLS & EXPERIENCE
- Bachelor’s degree in marketing, communications, or related field preferred.
- 5+ years of experience in social media or community management, preferably in music, entertainment, or culture.
- A deep understanding of internet, music, meme, and live-streaming culture, and how digital communities shape cultural conversation.
- Fluency in today’s social ecosystems: Instagram (including Broadcast Channels), TikTok (including Live), Threads, YouTube Shorts/Live, Facebook, X, and Reddit.
- Proven ability to develop and execute community engagement strategies that drive awareness, trust, and brand love.
- Exceptional writing skills with the ability to shift tone for different audiences while staying sharp, witty, and brand-safe. Fluency in Spanish (written and spoken) strongly preferred.
- Experience using analytics (Sprout, Talkwalker, native Insights) to translate engagement data into strategic insights.
- Solid understanding of community safety, moderation, and UGC rights, especially within music and AI-driven content contexts.
- Excellent project management, organization, and time-management skills with the ability to thrive in a fast-paced, collaborative environment.
- Bonus points if you have experience managing social communities during live broadcasts or large-scale events, launching and managing DM chatbots, have worked with creators or talent for social storytelling, are comfortable appearing on-camera or contributing ideas for social-first video content, and/or know your way around Talkwalker, Teams, Airtable, or Meta Business Suite workflow tools.
How to apply
Apply via link
The Recording Academy
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The Recording Academy is an American learned academy of musicians, producers, recording engineers, and other musical professionals. It is famous for its Grammy Awards, which recognize achievements in the music industry of songs and music which are popular worldwide.