Communications Manager, Music
Description
As the Communications Manager your role is to establish the messaging and communications strategy that increase awareness and affinity for the Red Bull brand and its events, artists and media projects. The department oversees all internal and external communication and partners with external media that matter / agencies and Brand, Sports and Culture marketing teams to share and amplify the important messages of our brand. Reporting to the DirectorVP – Culture MediaMusic Network, the Communications Manager - Music supports and owns the development and distribution of strategic PR communications and national campaigns that support the projects of a specific Culture Marketing - Music department. The underlying objective of this role is to maximize media coverage that influences and engages priority culture audiences to build brand awareness and brand love to new consumers.
Communications:
- Build awareness of Music projects, events and artists; tailors campaigns to target and engage priority audiences and endemic trade; produce excitement for Music properties with editorial partners, opinion leaders, and in media that matter
- Translate the larger Communications vision, goals, and core strategies for Culture to create the most efficient tactics that create media coverage to reach new consumers and influencers in your specific realm of Music
- In partnership with SaMo Culture Marketing leadership, lead the development of communications strategy and plan for Music-focused Media Network projects
- Partner and manage external agencies to create plans that amplify our brand campaigns & assets, positioning of products and services, news & announcements, etc.
- Evaluate the potential media impact of new artists and event concepts as a counterpart to Culture Marketing
- Ensure Culture marketing communications build momentum and create lasting impact
- Be constantly aware of latest trends products and technologies and identify opportunities to apply new technologies, products and services to campaigns
Impactful Execution:
- Represent Red Bull's voice with the consumer. Oversee accurate and messaging of the Red Bull brand in all Music marketing & communications.
- Create 'breakthrough' buzzworthy PR national moments and campaigns to enhance our message, bringing new perspectives and vision that tap into our inspiring roots
- Maintain, and nurture media and opinion leader relationships
- Reactively pitch media outlets for coverage on Red Bull across relevant corporate, consumer, and lifestyle media
- Identify and oversee necessary tools, such as photography, needed for story telling
- Develop and share best practices
- Work and use project management skills.
Requirements
- 6+ years of experience in leading communications for high-profile brands or music focused agency account management.
- Manage in a matrix organization
- Ability to travel up to 50%
- Understand – both consumer and trends –- of the diverse U.S. media and art media landscape
- Plan, prioritization and project management competencies.
- In touch with digital, culture, trends.
- Open to work flexible hours/days of week and weekends.
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Red Bull Records
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Red Bull Gives Wings to People and Ideas. This drives us - and all we do - since 1987. Today, Red Bull operates in over 170 countries selling more than 6.7 billion cans annually and growing! Above all, our people remain the essential ingredient in bringing the Red Bull brand to life. Becoming the #1 energy drink in the world is a journey of passion and hard work. It’s about asking ourselves everyday: how can we do it better? Check out our open roles to become part of the world of Red Bull. Most jobs take energy, these ones give it - jobs.redbull.com