College Marketing Representative - Miami

Sony Music Entertainment team


As a paid part-time employee of The Orchard, you’ll be an advocate for artists that The Orchard distributes. You’ll promote 3-6 artists per month, as well as one-off promotions as they arise, in your college town and on campus by implementing digital and in-person marketing strategies. You’ll be a tastemaker in your market by working with local businesses, record stores, DJs, promoters, campus organizations, etc. You’ll be in charge of hosting listening events, organizing campus activations, and creating digital content for social media that directly supports The Orchard’s artists. Your focus will be on new releases and tour support for artists covering a wide range of genres. You’ll gain first hand music industry experience and be on the forefront of upcoming artists and new music.
  • Organically create awareness of The Orchard’s artists by liaising with and building relationships with influencers in your markets such as: your college radio station, DJs, student organizations, college newspaper and local sites to exploit all opportunities for exposure such as reviews, radio plays, and interviews
  • Maintain a local social media presence that promotes the artists you'll be working with, utilizing a mix of digital assets that are supplied to you and creating your own content to support The Orchard's artists
  • Implement in-person marketing initiatives at record stores, lifestyle shops, and on campus*
  • Research appropriate online sites, forums, and networks for the key 18-24yr old demographic for each artist
  • Research & attend local and campus events that will best facilitate the promotion of our artists*
  • Attend our artists' shows to hand out promotional tools and get feedback from fans*
  • Submit a detailed on your marketing successes and initiatives for each campaign you run


  • You are an Undergraduate Student currently enrolled in a 4 year university in Miami with a minimum of 2 semesters left prior to graduation
  • You are able to manage your own hours and be accountable for the work assigned to you
  • You have a passion for music, an understanding of how your peers discover and consume music, and a deep interest in music business & marketing
  • You have an understanding of social media marketing, you stay current on trends, and you have an active presence creating content on TikTok, Instagram, Twitter, Facebook
  • You have availability of 20 hours per week
  • You're well-written, well-spoken, a team player, and an excellent communicator
  • You have transportation methods and live within 30 minutes of Miami
  • You have a flexible schedule for a team conference calls and a tour coverage

Benefits & Perks

  • You will gain real world music industry experience that will be a great addition to your resume
  • You have the opportunity to express your creativity through your locally run social channels, in our team brainstorms, and in your concert/album reviews
  • You’ll have access to inside information that will improve your marketing outreach
  • You’ll receive free ticket(s) into our artists’ shows & possible meet and greet passes*
  • You’ll build valuable relationships within your local music industry
  • many more!

How to apply

Apply via Link

Sony Music Entertainment logo

Sony Music Entertainment

At Sony Music Entertainment, we fuel the creative journey. We’ve played a pioneering role in music history, from the first-ever music label to the invention of the flat disc record. We’ve nurtured some of music’s most iconic artists and produced some of the most influential recordings of all time. Today, we work in more than 60 countries, supporting a diverse roster of international superstars, developing and independent artists, and visionary creators. From our position at the intersection of music, entertainment, and technology, we bring imagination and expertise to the newest products and platforms, embrace new business models, employ breakthrough tools, and provide powerful insights that help our artists push creative boundaries and reach new audiences. In everything we do, we’re committed to artistic integrity, transparency, and entrepreneurship. Sony Music Entertainment is a member of the Sony family of global companies.

Job Details

Posted on May 13

Miami, FL, USA

Part Time