Brand Expansion Expert

Yamaha Corporation team


The Brand Marketing Expert has strategic & operative responsibilities for lifting and developing the Yamaha Music brand throughout Europe. He/she supports short, mid-, and long-term objectives to achieve a desirable, diverse, and relevant brand image and increase customer understanding of the Yamaha brand.
  • Increasing brand value by planning and implementing internal and external brand building measures
  • Creating innovative strategies and creative brand building concepts (content, events, media)
  • Enabling consistent brand identity throughout Europe, mirroring global guidelines, and creating new standards
  • Sustainably strengthening brand communication of the Yamaha brand promise, reflecting diversity in music and supporting emerging artist communities
  • Creating new brand touchpoints and seeking out credible third-party advocacy opportunities
  • Pitching and negotiating international partnerships. Defining, and expanding our partnerships approach by identifying and evaluating business opportunities
  • Ability to identify where consumers live digitally, how they consume content, and how to engage with them according to their consumption behavior
  • Elevating Yamaha’s diversity and inclusion endeavours
  • Supporting Brand Social Media Strategy
  • Empowering merchandising initiatives
  • Creating tools and trainings to promote Yamaha’s core brand values
  • Acts with an entrepreneurial spirit, ensuring Yamaha considers all relevant opportunities to strengthen the brand
  • Supports global brand development
  • Day-to-Day marketing coordination in the fields of content production, communication, event activation, budget controlling and topics around the projects overseen by the Head of Brand Europe
  • Demonstrates cost efficiency and excellent budget coordination skills
  • Helps establishing Yamaha as the preferred and most trusted MI/Audio brand, recognized for innovation and creativity within the world of music


  • University degree in general marketing, business, media
  • English full professional proficiency; second language beneficial
  • A creative mind with a track record of creating new ideas, putting them into practice and assessing results
  • Experience in campaign management and working with agencies
  • Knowledge of the intricacies of brand marketing (visual identity, tone of voice, consistency etc.)
  • Background on dealing with partnerships and merchandising
  • A history of working with contracts, artist, and content creation
  • Strong planning and coordination skills, highly organised
  • Strong presentation and communication skills
  • Understanding of the music landscape – interested and open for upcoming new music scenes and artists
  • Ability to focus and follow through on priorities and deliver quality results
  • Comfortable handling own operational workload but also work under pressure to achieve tight deadlines
  • Music enthusiast and connected within the music industry universe beneficial
  • Affinity to the Yamaha brand

How to apply

Apply via Link

Yamaha Corporation logo

Yamaha Corporation

Our history began in 1887 when Yamaha founder Torakusu Yamaha completed a difficult repair job on a reed organ at a Japanese primary school. Perhaps no one thought at the time that this event would mark the beginning of 130-plus year history during which Yamaha would become a world-leading brand in musical instruments, other products, and services dear to the hearts of people everywhere. True to its slogan, “Sharing Passion & Performance,” the Yamaha Group helps enrich people’s lives day in and day out. Since our founding in 1887, we have offered the world a rich scope of products and services focused on sound and music. We want to create excitement and inspiration everywhere, joyfully highlighting music in life, education, and culture. We are deeply committed to creating customer value by offering products and services that draw on our reservoir of technology, know-how, and musical sensitivities. We have accumulated these values over our long history and are keen to address new challenges with a passion going beyond our customers’ expectations, always renewing our inspiration, and theirs. We are dedicated to engaging proactively with our customers to propose products and services that will stir their hearts over a lifetime. Looking ahead, we will be making every effort to ensure that we continue to be an “Indispensable, Brilliantly Individual Company,” always honouring long and close relationships with our customers.

Job Details

Posted on May 5

Rellingen, Schleswig-Holstein, Germany

Full time