Description

THE ROLE
We are looking for an Audience Operations Manager to join our team and help shape and deliver our commercial audience segmentation, reporting, analysis, and yield.
The role will assist in setting up accurate ad delivery to audiences across various media platforms, including web, app, and video/audio variants. Additionally, it involves developing targeting capabilities, creating audience segments, reporting, and analytics.
This role will focus primarily (75%) on data analysis and reporting, with the remaining (25%) supporting wider initiatives of the Inventory & Yield Management team.

Requirements

Essential Criteria
Ability to apply industry knowledge, market awareness, audience research, and analytics insights to ad product strategy and planning.
Extensive knowledge of the advertising ecosystem, with a particular focus on creation and curation of audience cohorts.
Proficiency in data analysis and advanced Excel skills.
Comprehensive understanding of DMP technologies, ideally Permutive, and Google Ad Manager with advanced targeting capabilities.
Familiarity with A/B testing methodologies to optimize audience segments.
Desirable Criteria
Experience in audience segmentation and targeting across global markets.
Familiarity with Python or other data visualization tools for creating advanced analytics reports.
Knowledge of GDPR regulations and their implications for digital advertising strategies.
Strong problem-solving skills with a proactive approach to identifying and resolving issues.
Excellent communication skills, with the ability to collaborate effectively across multiple teams and stakeholders.
Background in media, broadcasting, or digital news environments.

How to apply

Apply via link

BBC

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The BBC is the world’s leading public service broadcaster. We’re impartial and independent, and every day we create distinctive, world-class programmes and content which inform, educate and entertain millions of people in the UK and around the world. We do this across: - A portfolio of television services, including the UK’s most-watched channel BBC One, the pioneering online youth service BBC Three, and our multi award-winning channels for children, as well as national and regional television programmes and services across England. Northern Ireland, Scotland and Wales - Ten UK-wide radio networks, providing the best live music broadcasting in the UK, as well as speech radio which informs, educates and entertains. We also have two national radio services each in Scotland, Wales and Northern Ireland and 39 local radio stations across England and the Channel Islands, providing an invaluable and unique service to listeners across the UK - Our digital services including BBC News, Sport, Weather CBBC and CBeebies, iPlayer and BBC Sounds, BBC Red Button and our vast archive - BBC World Service television, radio and online on more than 40 languages

Job Details

Posted on Jun 19

London, England,, UK

Hybrid

Full time

Junior

€40K - €50K