Audience Development Manager
Description
- Develop and execute comprehensive audience growth & engagement strategies across key digital platforms, whilst staying true to the artist’s overall aesthetic & tone.
- Work with our inhouse data & insights team to monitor and analyse fan engagement metrics, audience demographics, and content performance then use this to help shape campaign ideas & goals.
- Collaborate with artists, management, and internal label teams to align audience development strategies with broader marketing, tour, and release plans.
- Partner with artist teams, agencies, freelancers & our own in-house studio to plan & create short form content that resonates with target audience segments.
- Devise and execute comprehensive YouTube channel strategies that harnessing channel optimisations, shorts, community and long form video to drive watch time & engagement on the channel.
- Work closely with influencers, content creators, and brands to co-create content that drives awareness & engagement of the artist, their story and music.
- Understand and advocate for the artist fan communities internally, helping to drive growth, engagement & fan loyalty across social platforms, direct to fan (email, what’s app, store) & community platforms.
- Understand & harness current platform best practice to ensure all artist digital touch points are optimised and help feed a consistent visual & compelling fan experience.
- Pitch and partner with key digital partners (TikTok, Meta and Snap) to help support your artist campaigns.
- Work with the internal data & insights team to regularly report on campaign performance, audience growth, engagement, and fan sentiment.
Requirements
- Proven experience in either a music label, management or digital agency running digital campaigns for artists &/or talent.
- Confident communicator who can work with people at all levels and can tailor their style to the audience.
- Committed project manager who can organise, prioritise, work under pressure and problem solve to see an idea through to completion.
- Creative thinker who’s able to work independently or as a team to turn an idea into an executable campaign.
- Collaborative team player, able to work across multiple departments & with external partners to deliver on business and campaign goals.
- Deep understanding of digital & social marketing principles – able to turn theory into practice.
- Passionate about music & the wider industry with an interest in the digital marketing landscape.
- Comfortable using tools and functionality on content platforms.
- Experience delivering presentations via Powerpoint/Canva/Google slides
How to apply
Apply via link
Universal Music Group
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Universal Music Group (UMG) is the world leader in music-based entertainment, with a broad array of businesses engaged in recorded music, music publishing, merchandising and audiovisual content in more than 60 countries. Featuring the most comprehensive catalog of recordings and songs across every musical genre, UMG identifies and develops artists and produces and distributes the most critically acclaimed and commercially successful music in the world. Committed to artistry, innovation and entrepreneurship, UMG fosters the development of services, platforms and business models in order to broaden artistic and commercial opportunities for our artists and create new experiences for fans. Universal Music Group's labels include A&M Records, Astralwerks, Blue Note Records, Capitol Christian Music Group, Capitol Records, Capitol Records Nashville, Caroline, Decca, Def Jam Recordings, Deutsche Grammophon, Disa, Emarcy, EMI Records Nashville, Fonovisa, Geffen Records, Harvest, Interscope Records, Island Records, Machete Music, MCA Nashville, Mercury Nashville, Mercury Records, Motown Records, Polydor Records, Republic Records, Universal Music Latino, Verve Label Group, Virgin Records, Virgin EMI Records, as well as a multitude of record labels owned or distributed by its record company subsidiaries around the world. UMG's catalog is marketed through two distinct divisions, Universal Music Enterprises (in the U.S.) and Universal Strategic Marketing (outside the U.S.). UMG also includes Universal Music Publishing Group, one of the industry's premier music publishing operations worldwide and Bravado, the leading provider of consumer, lifestyle and branding services to recording artists and entertainment brands around the world. Universal Music Group is a Vivendi company.