Description

AWAL is seeking a talented, creative and dynamic Audience Development Manager to join the AWAL Recordings team and work with our incredible and growing roster of emerging and already established talent from all over the world, including Little Simz, Disclosure, Jungle, Tom Misch, Nick Cave, Everything Everything, Alfie Templeman, Lauren Jauregui, SBTRKT, JVKE and many more. AWAL is focused on artist and audience development at a granular level globally. Using data and audience insights to drive bespoke creative marketing executions, we pride ourselves on taking a focused & collaborative approach across our teams for the benefit of our independent artists.
Based out of our London office and reporting to the Global Head of Audience Development, you will be working closely with our UK marketing and promo teams as well as our US-based marketing counterparts. As our resident digital expert, you will be responsible for conceiving and executing best-in-class digital marketing campaigns and initiatives working across multiple platforms to grow audiences & followers as well as maximise engagement for new and developing AWAL Recordings artists.
You are most likely already working in the music industry in a similar role with an excellent understanding of all digital platforms and abreast of current music industry developments. You also need to be highly organised and methodical, but able to bring creativity, enthusiasm, and fresh ideas to the table. As much as this position requires a great deal of strategic thinking and planning, you are still a “doer” and someone who is very hands-on in their approach to work. Your roster will be a mix of genres, but preference will be given to those candidates who have experience in driving Hip-Hop & R&B artists in the UK.
What You Will Do:
Conceive industry-leading digital marketing initiatives; social media strategies, using experience and expertise to formulate original and ground-breaking ideas.
Set up and manage digital advertising campaigns whilst ensuring spends are effectively maximised to achieve campaign goals.
Originate assets as required for social media and advertising campaigns.
Compile and analyse reports, using data from AWAL’s streaming analytics platform alongside third-party platforms and dashboards, and present them back to the marketing and management teams.
Run digital health checks at the outset of campaigns, advise clients on how to optimise their online channels and profiles.
Source and develop strategic relationships with influencers across social media and YouTube.
Drive digital best practices through the company.
Manage and develop relationships with digital platforms.

Requirements

Advanced experience working closely with artists and managers, digital platforms, and Digital Marketing in the music industry
Proven track record in building social numbers and followers
A keen eye for cutting edge, engaging creative content
An understanding of cultural trends amongst niche, youth-audiences in the UK and globally
Organised self-starter with the capacity to manage an often intense workload and work in a high-pressure environment
Excellent stakeholder management and communication skills at all levels is key
Presence as well as ambition to continuously improve and with a drive to approach each campaign with enthusiasm and innovative/creative mind-set

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AWAL

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AWAL is Kobalt's unique alternative to the traditional music label, offering artists and independent labels a range of services without having to give up ownership or control. With local offices around the world, AWAL's services include global distribution, marketing and release management, A&R, funding, playlist promotion, radio and PR, YouTube monetization, and access to real-time comprehensive music data and insights through the AWAL App. AWAL’s roster ranges from new, breaking artists to global successes, including Lauv, R3HAB, Tom Misch, Bruno Major, The Wombats, VÉRITÉ, Nick Cave & The Bad Seeds, Yung Lean, and more. As a Kobalt company, AWAL is at the forefront of technology, empowering artists, and driving transparency across the industry.

Job Details

Posted on Sep 13

London, UK

Full time

Mid