Associate Manager, Marketing & Media Strategy
Description
About the Role
The Associate Manager, Marketing and Media Strategy supports how we use in-house media and marketing email to meet the goals of our subscription business. You will contribute to campaign strategy that is following NYT brand values and editorial judgment. You will also communicate campaign goals and performance with partners to gain understanding on latest media opportunities.
You will become fluent in channel best practices and the technology that supports each channel (email, display, audio and print). You are curious, have a transformative mindset and identify gaps, designing creative solutions through the use of data and insights. You will build and bring campaigns to life. You report to the Director of Marketing and Media Strategy and work with partners in Marketing, Creative, Operations, Product, and Technology.
You will report into the New York City office in a hybrid work environment.
Responsibilities
Planning & Execution:
- You will help plan and execute in-house media (digital, print, audio) and email for marketing campaigns, and you will accelerate the impact of your campaigns.
- With an emphasis on email, you will support high impact, multi-channel media programs to support the full-funnel needs of our business.
- You will activate testing roadmaps designed to extract actionable insights for channels and/or campaign strategies and will use past insights to improve the strategy for our in-house media campaigns.
- You will oversee all aspects of campaign performance, from measurement of campaign delivery and trends to assessing the broader organizational impact.
Collaboration
- You will operate at the center of several strategy and execution-oriented teams, understanding the unique expertise of your partners and working closely with them to achieve common goals.
- You will understand the priorities of your partner teams, and translate them into channel needs and results.
- Demonstrate support and understanding of our value of journalistic independence and a strong commitment to our mission to seek the truth and help people understand the world.
Requirements
Basic Qualifications
- 2+ years email marketing experience, either agency or client/publisher-side.
- Experience developing audience segmentation strategies and customer email journeys.
Preferred Qualifications
- Experience with digital media channels, either agency of client/publisher side.
- Experience connecting channel performance with our goals.
- Experience making actionable inferences based on data observations.
- Comfortable with marketing technology, such as a Customer Data Platform (Segment), for building audiences.
Benefits & Perks
The annual base pay range for this role is between $80,000.00 and $95,000.00.
The New York Times is committed to a diverse and inclusive workforce, one that reflects the varied global community we serve. Our journalism and the products we build in the service of that journalism greatly benefit from a range of perspectives, which can only come from diversity of all types, across our ranks, at all levels of the organization. Achieving true diversity and inclusion is the right thing to do. It is also the smart thing for our business. So we strongly encourage women, veterans, people with disabilities, people of color and gender nonconforming candidates to apply.
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