Associate Manager, Growth Media Strategy
Description
About The Role
The Associate Manager, Growth Media Strategy oversees paid digital media strategy for our acquisition program. You will report to the Manager, Growth Media Strategy. The Enterprise Paid Acquisition team works on projects in service of enterprise subscription growth, making decisions to ensure we maximize the return of our ad spend across products, including the All Access bundle, Cooking, Games and The Athletic. You will manage campaign activation, development, optimization and reporting. You will work with internal partners and lead external media agencies helping us reach our goal to achieve 15 million subscribers by 2027.
This is a Hybrid role based at our Headquarters in New York, NY.
Responsibilities
- You will provide performance reports and insights for ongoing analysis, including ad hoc analysis to determine short and long-term optimizations and support forecasting needs.
- Use past insights, data visualizations, and research to develop POVs and share media expertise with the immediate and broader team in both written and verbal formats.
- Manage detailed media budgets, allocations, and delivery across multiple campaigns and vendors to maximize return on ad spend.
- Manage agency relationships, guiding campaign execution, approving optimization recommendations, and enhancing performance through demonstrated understanding, analysis and optimization of media, with a focus on using AI-driven platform capabilities.
- Foster strategic vendor relationships, vetting new media offerings and identifying partnership opportunities that unlock stronger results with media.
- Work with Audience Insights, Data Insights, and external platform partner teams to develop learning agendas and testing scenarios.
- You will develop working partnerships with Creative, Marketing, Newsroom and Social teams promoting cross-platform content, creative, and messaging strategy.
- Demonstrate support and understanding of our value of journalistic independence and a commitment to our mission to seek the truth and help people understand the world.
Requirements
Basic Qualifications
- Bachelor's degree from an accredited college or university
- 3+ years experience managing digital media campaigns
- 2+ years experience in cross-channel media and growth marketing
- 2+ years experience managing social media platforms and display campaigns (Facebook, Instagram, TikTok and Snapchat)
- Experience using AI-powered automation tools or platforms such as Smartly.io, Mediaocean, Pixis, and VidMob, and proprietary or in-house developed AI media solutions.
- Experience in budget and vendor management
Benefits & Perks
The annual base pay range for this role is between:
$85,000 - $100,000 USD
The New York Times Company is committed to being the world’s best source of independent, reliable and quality journalism. To do so, we embrace a diverse workforce that has a broad range of backgrounds and experiences across our ranks, at all levels of the organization. We encourage people from all backgrounds to apply.
We are an Equal Opportunity Employer and do not discriminate on the basis of an individual's sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, gender identity and expression, disability, genetic trait or predisposition, carrier status, citizenship, veteran or military status and other personal characteristics protected by law. All applications will receive consideration for employment without regard to legally protected characteristics. The U.S. Equal Employment Opportunity Commission (EEOC)’s Know Your Rights Poster is available here.
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