Associate Director of Marketing
Description
Organizational Summary
McCarter Theatre Center, centered between New York City and Philadelphia on the campus of Princeton University, is a creative and intellectual hub that inspires conversations, connections, and collaborations in our communities. We lead with justice and joy, and we seek beauty in belonging. McCarter is an independent, non-profit performing arts center that creates and curates engaging performances, education programs, and community partnerships. As a performing arts center, in addition to presenting artists both nationally and internationally, McCarter also produces its own theatrical events as part of our Theater Series. Shows in the Theater Series are produced “in-house” and unlike our presented events, run for several weeks.
McCarter is an equal opportunity employer committed to hiring, supporting, and promoting a diverse workforce and inclusive culture. McCarter is committed to fostering a diverse, anti-racist company and have begun that work in earnest; this work goes beyond our staff and production teams and includes engaging, educating, and cultivating a broad range of audiences, making the arts accessible to all people, and presenting a variety of entertaining and thought-provoking programming across disciplines. As such, McCarter seeks team members who: contribute to a diversity of backgrounds and experiences to support an expansive artistic vision; are committed to engaging in ongoing anti-racism and anti-oppression work collectively and individually; value collaboration, flexibility, and an openness to continuous personal and professional growth. Please review our staff-written Framing Statement on equity, diversity, inclusion, and accessibility, linked here.
Position Summary
In close collaboration with the Director of Marketing, the Associate Director of Marketing implements, monitors, and evaluates marketing and communications strategy to support company objectives and maximize positive exposure in local and national markets. This position plays a key role in content creation as a copy writer/editor and in the cultivation and management of media relations, actively seeking earned media placements that elevate and advance McCarter’s institutional profile as well as promote all of the company’s programming including Theatre, Music, Dance, Jazz, Family, Education and Fundraising events.
Principal Job Responsibilities
- Oversee and maintain the production calendar and coordinate with other department personnel to ensure timely completion of all projects.
- Write, proof and edit copy for a variety of materials to ensure consistency of institutional voice and style across all projects.
- Collaborate with Director of Marketing to develop earned media story ideas and positioning for all programming
- Write and distribute press releases to media outlets and ensure listings/community calendars are up to date.
- Seek and facilitate interviews for feature stories/broadcast segments
- Coordinate press coverage of events including, but not limited to, Opening Nights
- Maintain consistent awareness of institutional events, meetings, and other information via company email and other modes of communication.
- Adhere to safe working practices and follow all McCarter safety and code of conduct policies.
- Participate in the work to make McCarter an antiracist theater. Actively seek ways to improve our work practices to make the Marketing Department and McCarter as a whole more Equitable and Inclusive.
- Work Environment
- In-person work will primarily be completed in the administrative offices at 91 University Pl, Princeton, NJ in a shared office space.
- This position is required to be on-site and in attendance for all meet and greets, dress rehearsals and opening night performances. These will be scheduled in advance.
Requirements
LOCATION & SCHEDULE: This is an in-person/virtual hybrid position reporting to our administrative offices located at 91 University Place in Princeton, NJ. In-person requirements are based on departmental needs and staff meetings. Regular business hours are Monday thru Friday, 10am – 6pm.
Qualifications
- Bachelor’s degree or equivalent combination of education and experience
- 5+ years of experience in marketing, copywriting and media relations
- Excellent interpersonal, written and verbal skills
- Excellent time management and organizational skills
- Strong ability to work collaboratively in cross-functional teams
- Exceptional attention to detail
- Must be able to function in a fast-paced environment with changing priorities
- Experience with and interest in data/analytics in a sales environment
- Ability to work in an on-site/off-site hybrid environment
- Strong EDIA and antiracism critical consciousness or curiosity and willingness to grow in these areas
- Start date is contingent upon providing proof of having received a primary series vaccination against COVID-19; subsequent boosters are strongly encouraged, though not required
- Preferred Qualifications
- The ideal candidate will embody an enthusiasm for theatre and live performing arts, with particular interest in supporting and elevating the work of global artists across many disciplines
- Familiarity with Adobe Creative Suite and CRM Systems, such as Tessitura, is a plus
- Experience with the administration and management of performing arts institutions and theatre is preferred
These job responsibilities may not include all assigned duties or aspects of the job described, and may be amended by McCarter at any time as needs and demands evolve.
Benefits & Perks
BENEFITS INCLUDE:
Medical, vision, and dental insurance, flexible spending accounts, paid vacation, sick and personal time, paid staff holidays, life insurance, long-term disability insurance, employee assistance program (EAP), and a 403(b) retirement plan with employer match, as well as other perks.
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McCarter Theatre Center
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**Overview** McCarter Theatre Center is recognized as one of this country’s leading theaters, and is the foremost organization in this country that is both a professional producing theater and a major presenter of the performing arts. With this identity comes a unique commitment to creating, developing and producing new work for the stage, reinvestigating classical theatrical repertoire, and bringing the best of the world’s performing artists to Central New Jersey. McCarter demonstrates an unwavering commitment to engaging, educating and cultivating a broad range of audiences, making the arts accessible to all people, and presenting an unparalleled variety of bold, stimulating, diverse and provocative programs across disciplines.