Associate Director, Marketing

Universal Music Group team

Description

We are UMG, the Universal Music Group. We are the world’s leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We own and operate a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries. We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.
Founded in 1984, Def Jam Recordings has represented the cutting-edge in hip-hop music for more than 35 years. Def Jam began as a maverick independent label inspired by downtown New York City’s vibrant street culture and the emerging sound of hip-hop, pioneered by iconic stars like LL Cool J, Slick Rick, The Beastie Boys and Public Enemy. Over the following two decades, Def Jam established its dominance with superstar acts like Jay-Z, DMX, Ja Rule, Method Man & Redman, Ludacris, Rihanna, Jeezy, and the inimitable Kanye West. Now in its fourth decade, Def Jam’s music and lifestyle has grown into a global brand – synonymous with creativity, quality and authenticity – encompassing a diverse roster of marquee and emerging stars like West, Justin Bieber, Alessia Cara, Logic, Pusha T, Jadakiss, Vince Staples, Jeremih, Big Sean, YG, 2 Chainz, Dave East, and Jhene Aiko, among others. Today, Def Jam has reaffirmed its passion for and commitment to hip-hop culture, and has expanded its global brand reach to become the most-followed major label on all major social media platforms.
How we LEAD:
The Associate Director, Marketing will support and collaborate with the Marketing team in the timely creation and execution of marketing plans that align with the overall vision and strategy for assigned releases, maximizing sales and exposure; reflective of strategic goals, release-specific objectives and financial guidelines.
How You'll Create:
  • Oversee and manage all project dates, deadlines, and tasks related to the assigned artist roster.
  • Build and execute marketing plans across divisions for all artists in partnership with internal and external stakeholders and outside vendors. Should meet all deadlines and fully execute plan in all respective areas.
  • Help facilitate and optimize the timely delivery of items to Commercial Partnership teams to meet sales, marketing and production deadlines.
  • Function as liaison with Creative Department to ensure all marketing deadlines are met, including initiation and creation of all release materials, and marketing elements as needed.
  • Assist with the managing of total budget and allocation of funds for each marketing team, and maintain marketing budgets and monthly forecasting for all active projects
  • Coordinate album and single specific promotions with National Promotions team, ensuring all assets are delivered on –time and that promotions reflect album specific objectives
  • Ensure on-time delivery of all marketing assets for releases or campaigns by coordinating deadlines, video content and other marketing materials for all projects.
  • Support in all areas handling marketing responsibilities including financial reports, sales analysis, presentation decks, legal affairs, etc.
  • Assist with all artist and marketing-driven events. May include booking artist travel and communication, securing venues, gear rentals, and coordinating internal meetings
  • Regular pulling of data from internal and external industry sources to ensure consistent information flow.
  • Create and keep current one-sheets for sales, promotion, etc.
  • Other duties and responsibilities as assigned.

Requirements

Bring your VIBE:
  • Very strong organizational skills
  • Excellent writing and verbal communication skills
  • Working knowledge of Microsoft Suite
  • Ability to work with limited supervision and with multiple stakeholders / individuals in a fast paced and dynamic environment
  • Ability to prioritize and multi task efficiently
  • Proven Project/Budget Management Skills
  • Ability to successfully write and develop marketing plans
  • Ability to develop strong professional relationships, including artist and artist managers
  • Ability to adapt to a flexible work schedule
  • Must be discrete and professional at all times and maintain absolute confidentiality as this position regularly handles sensitive information.
  • Travel is a requirement.
  • 2-3 years of marketing experience
  • Music industry/entertainment experience
  • Prefer 4-year college degree, if possible in marketing, business or equivalent

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Universal Music Group logo

Universal Music Group

Universal Music Group (UMG) is the world leader in music-based entertainment, with a broad array of businesses engaged in recorded music, music publishing, merchandising and audiovisual content in more than 60 countries. Featuring the most comprehensive catalog of recordings and songs across every musical genre, UMG identifies and develops artists and produces and distributes the most critically acclaimed and commercially successful music in the world. Committed to artistry, innovation and entrepreneurship, UMG fosters the development of services, platforms and business models in order to broaden artistic and commercial opportunities for our artists and create new experiences for fans. Universal Music Group's labels include A&M Records, Astralwerks, Blue Note Records, Capitol Christian Music Group, Capitol Records, Capitol Records Nashville, Caroline, Decca, Def Jam Recordings, Deutsche Grammophon, Disa, Emarcy, EMI Records Nashville, Fonovisa, Geffen Records, Harvest, Interscope Records, Island Records, Machete Music, MCA Nashville, Mercury Nashville, Mercury Records, Motown Records, Polydor Records, Republic Records, Universal Music Latino, Verve Label Group, Virgin Records, Virgin EMI Records, as well as a multitude of record labels owned or distributed by its record company subsidiaries around the world. UMG's catalog is marketed through two distinct divisions, Universal Music Enterprises (in the U.S.) and Universal Strategic Marketing (outside the U.S.). UMG also includes Universal Music Publishing Group, one of the industry's premier music publishing operations worldwide and Bravado, the leading provider of consumer, lifestyle and branding services to recording artists and entertainment brands around the world. Universal Music Group is a Vivendi company.

Job Details

Posted on Mar 17

New York, NY, USA

Full time

Senior

$65K - $147K