Art Director - Asda Magazine
Description
About the job
Our Media is a leading special-interest content business, based in the buzzing, creative city of Bristol. We're home to market-leading brands in craft, cycling, science and nature, homes and music.
We help our audiences pursue their passions through highly trusted, original content – in print, video and online. Our much-loved brands include BBC Science Focus, BBC Wildlife Magazine, YourHome, Gathered.how, BikeRadar and Cycling Plus.
Our Media’s content agency works with major charities, brands and membership organisations to help them tell their stories and engage audiences better – in print, video, and online.
Position:
In our content marketing agency, we are excited to be producing the in-store customer magazine for one of the UK’s biggest and most dynamic food retailers: Asda. As Art Director, you will take overall responsibility for the look and feel, shaping a modern, vibrant and diverse magazine that will be read by millions.
You will bring creative vision, original thinking and design direction, covering food, fashion, homes and community. You will inspire confidence in our client with your awareness of creative trends, and ability to express their brand. Joining a fast-paced, high-energy team, you will play a key role in delivering best-in-class creative every month.
Accountabilities
- Commission, plan and art direct outstanding food and lifestyle photography, working with best-in-class photographers and stylists, in line with client brand and creative direction
- Pitch a regular flow of creative approaches into the client, and work closely with them on shoots and overall design to fulfil our shared vision
- Lead a small design team day-to-day to deliver a brilliant magazine every month, maintaining quality, workflow, budgets and schedules
- Working hands-on, create scamps and layout magazine pages in InDesign
- Collaborate with the wider team (editorial, account management) to innovate, ideate, pitch ideas and troubleshoot
- Oversee and/or design digital content (emailers, social graphics, animated gifs etc.) to support print magazine content
- Work closely with the client through the planning, delivery and review process to ensure a collaborative, creative relationship that meets their marketing objectives
Requirements
Requirements:
- Essential criteria for the role:
- Significant experience as an Art Director with experience directing food shoots for a retail/FMCG client.
- Customer publishing or agency-side experience delivering lifestyle content and design to a client brief, presenting ideas and liaising to director level. Able to communicate strategy, ideas and approach professionally, and inspire confidence in their judgement
- Proven and inspiring creative leader, able to unite a team to deliver a first-class publication. Proven ability to support colleagues by communicating clearly, offering useful advice and taking responsibility
- Energised by a fast-moving environment, able to prioritise, problem-solve and make good creative judgements under pressure
- Strong presenting skills and the ability to build client relationships.
- Experience of organising, booking and directing photoshoots is essential – preferably in the food sector.
- Thorough knowledge of the Adobe Creative Suite, Indesign, Photoshop and illustrator.
Benefits & Perks
Flexible and hybrid working
We know we create great things and have fun when we come together in person and collaborate. We also know that working from home brings great benefits in terms of being able to focus on our work, and manage our personal lives around our roles. With this in mind, we have established a hybrid working pattern, with most people spending 60% of the working week in the office.
Our people also benefit from a flexi-time policy, and a flexi-location policy which gives everyone the opportunity to work from another location for two weeks during the year.
We are open to discussion about flexible working requests for any flexibility needs not covered by these policies.
Company Benefits Include
- Pension contribution matched to 5%
- Season ticket loan
- Hybrid working pattern, flexi start/finish time
- 25 days annual leave plus bank holidays, plus Christmas closure, plus your birthday off
- Option to buy/sell up to 5 days holiday a year
- Social committee, regular in-house learning events
- 4x life assurance
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Our Media
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**Overview** Our Media is a leading special-interest content business, based in the buzzing, creative city of Bristol. We're home to market-leading brands in craft, cycling, science and nature, homes and music. We help our audiences pursue their passions through highly trusted, original content – in print, video and online. Our much-loved brands include BBC Science Focus, BBC Wildlife Magazine, YourHome, Gathered.how, BikeRadar and Cycling Plus. We also have an award-winning content marketing agency, producing results-driven content and consultancy for brands, charities and organisations. Our Media is part of the Immediate Media group, which includes BBC Good Food, Radio Times and BBC Gardeners’ World magazine.