Senior Social Manager
Description
- Develop the strategy for our instagram and create our Instagram account content calendar for the next 12 months.
- Produce and generate editorial content aligned with our brand, building compelling franchises that reach all types of music fans.
- Work cross functionally with design, engineering, product, A&R and sales to align on key priorities. Share weekly updates and present work in a cross functional setting.
- Drive adoption and provide ongoing education of the UnitedMasters partnerships and product features that support artists in their music making journey.
- Establish a digital strategy for UnitedMasters branded events (i.e. SelectCon,Earn Your Masters) that enables us to scale viewership digitally while also driving intent with artists/producers for UnitedMasters products.
- Track and analyze community growth metrics to ensure creator engagement, retention and satisfaction.
Requirements
- 4+ years of experience in social media marketing, with experience brand & community-led growth strategies on Instagram.
- You have a demonstrated experience of building brands that play a meaningful role in culture – building preference and loyalty with customers.
- At least 4 years of social media management experience with content calendar experience
- Experience working in the music industry (artists, label, or technology platform)
- You are an inspiring storyteller - you’ve led campaigns & programs that bring breakthrough ideas to life, translating to massive business impact.
- You are the ultimate stakeholder manager, and have experience partnering across marketing, communications, customer support, product, etc.
- You are a proactive communicator who can efficiently run cross-departmental projects with multiple stakeholders and maintain project timelines and deliverables.
- You are a team player that is not afraid to roll up their sleeves to help out the team
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UnitedMasters
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UnitedMasters is a new music industry alternative that provides independent artists with premium music distribution services, a suite of tools to help them directly connect with fans, and opportunities for unique partnerships with some of the world’s biggest brands including the NBA, Bose, and iHeart. UnitedMasters allows artists to easily distribute their music to all major streaming services. Distributed artists become eligible to participate in a variety of advertisements, brand partnerships and other promotions that earn them money and bring in new fans. UnitedMasters also provides artists access to their streaming and social data so they can gain insight into how to maximize fan engagement. The most promising artists on the platform unlock access to a bespoke suite of promotional services like playlist pitching, marketing, PR, and promotion. UnitedMasters aims to give artists the tools to operationalize their independence and maximize their creative and economic potential. UnitedMasters was launched in 2017 by Translation founder and music industry veteran Steve Stoute with a $70 million Series A led by Google’s corporate umbrella Alphabet alongside prestigious venture firm Andreessen Horowitz and entertainment giant 21st Century Fox. Led by a team of executives, marketers, engineers, and storytellers with backgrounds from YouTube, Soundcloud, Pandora, Instagram, Dropbox, Complex, and Vice, the platform positions talent for mainstream impact while allowing them to maintain full ownership over their master recording rights.