Senior Digital Marketing Manager

Sony Music Entertainment team


You will report into the Head of Marketing at Columbia Records and will deliver marketing and digital strategy, planning and execution including social growth and campaigns, content and community engagement, and digital advertising for domestic and international (priority artists).
You will be responsible for planning, executing and analysing best in class digital marketing campaigns, in line with commercial objectives and approved M&P budget. The role will integrate seamlessly with the wider Columbia marketing team as well as core business functions across Sony Music UK & International. Responsible for working closely with social agencies and artist management to drive audience growth & engagement, content strategy, advertising and innovation into all plans and will be able to deliver in all these areas with analytical and creative thinking.
What you'll do:
  • Develop and implement digital marketing and content / communication plans to drive loyalty and advocacy both with fans and grow audience with an emphasis on short-form platforms including TikTok / Instagram Reels.
  • Drive digital and new technology innovation to position artists, Columbia and Sony Music as industry leaders
  • Collaborate and build day to day working relationships with Sales teams to ensure excellence and integration of marketing strategy
  • Develop and implement individual strategy across artist’s key platforms ensuring a consistently engaging audience experience.
  • Work with Marketing, Digital Creative & Creative teams to direct act’s social assets for optimum performance (ie. TikTok engagement)
  • Work alongside CRM team to grow & engage Domestic and International audiences. – ensuring subscriber targets are set and plans in place.
  • Work with in-house media team to build digital media plans that work alongside (cross platform) holistic media plans, adhering to approved project budgets.
  • Ensure timely delivery of all digital aspects of a marketing campaign in line with core project and approval route milestones, within budget
  • Communicate with internal & external artist teams, which may include, A&R, management and artists, on a regular basis to address concerns, manage expectations and maintain a good working relationship
  • Work alongside social agencies / artist management to provide all relevant assets and data for social growth. Including constant evaluation of social strategy; with a particular focus on short-form video content ( TikTok / Reels) (in-line with overall strategy)
  • Work with label analyst to generate regular reports and insight interpret overall campaign performance to ensure KPIs are met.
  • Monitor changes in the market, with an emphasis on the industry, competitors and campaigns.


  • You will already have digital marketing experience, ideally from a record label / distributer, entertainment brand or social agency that works across music
  • You will need excellent project management skills, be able to prioritise and manage a varied roster of artists (both domestic and international)
  • We are looking for someone who is completely immersed in internet culture and aware of current tiktok, meme and other trends and also emerging platforms and technology idea generation - we want you to innovate!
  • You will be able to demonstrate experience of influence and negotiation with internal and external stakeholders, including artists and artist management
  • Creative thinking with the ability to share ideas, vision and plans with clarity to multiple stakeholders
  • You will have a passion for the Columbia roster and show enthusiasm for both international and domestic artists

How to apply

Apply via link

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Sony Music Entertainment

At Sony Music Entertainment, we fuel the creative journey. We’ve played a pioneering role in music history, from the first-ever music label to the invention of the flat disc record. We’ve nurtured some of music’s most iconic artists and produced some of the most influential recordings of all time. Today, we work in more than 60 countries, supporting a diverse roster of international superstars, developing and independent artists, and visionary creators. From our position at the intersection of music, entertainment, and technology, we bring imagination and expertise to the newest products and platforms, embrace new business models, employ breakthrough tools, and provide powerful insights that help our artists push creative boundaries and reach new audiences. In everything we do, we’re committed to artistic integrity, transparency, and entrepreneurship. Sony Music Entertainment is a member of the Sony family of global companies.

Job Details

Posted on Nov 9

London, UK

Full time