Retention Marketing Manager

Yousician team


As the Retention Marketing Manager, you will play a crucial role in our product’s success by inspiring millions of musicians on their journey of playing a musical instrument. You will get a chance to craft and execute a messaging strategy for the Yousician and GuitarTuna products loved by millions of users worldwide. You will have a big influence over the user experience and business outcomes.
You will collaborate with product teams to understand and enhance the end to end user journey and create inspiring moments through push notifications and email messaging to improve user activation, engagement and retention. What’s more, you’ll have a unique chance to work on an incredibly meaningful product with a strong team of professionals. This role will allow you to build a world-class consumer product and elevate your career.
What You'll Do:
  • Own the messaging strategies across our products and execution of push notification and email campaigns, and A/B tests.
  • Analyze, identify, and prioritize opportunities in product messaging campaigns to increase user activation, retention, and conversion to a subscription.
  • Craft effective messaging across our products through strong copywriting independently and by working with a copywriter.
  • Collaborate with product managers, product designers, engineers, product marketing, and many others to bring product experiences to life and towards a holistic user experience.
  • Clearly communicate the messaging strategy and roadmap, experiment hypotheses and results throughout the organization and to the executive leadership.
  • Continuously gather insights from user feedback, research, data, and A/B tests to understand the why behind user behavior and translate these findings into actions.
  • Build an understanding of our users, why they come to Yousician and their journey from starting the app for the first time to learning their favorite songs and building a habit and how messaging would work best to bring them back.


  • Experience in driving and executing messaging campaigns (push notifications and emails) in a technology-powered product.
  • Familiarity with any of the CRM tools e.g. Leanplum, Braze.
  • Experience working across different channels.
  • Copywriting skills in user interface copy, user education, marketing or transactional emails.
  • Demonstrated ability to deliver strong business outcomes through messaging experiments.
  • Strong ability to understand and solve customer problems. You can work effectively with product designers and PMs to understand problems of our users and find effective solutions to them through messaging. Ability to think holistically about the user experience.
  • Strong analytical skills and ability to use data to inform decisions. You know how to successfully validate your hypotheses using data. Comfort with data and A/B testing frameworks.
  • Strong communication and collaboration skills.
  • Self-starter who can manage multiple projects across several teams in a fast-paced environment.

Benefits & Perks

  • You’ll have an opportunity to join one of the fastest-growing scale-ups in Helsinki, backed by the top VC’s and competing with the best education applications in the world
  • You'll have a meaningful and profound impact on the lives of millions of musicians and future musicians all around the world.
  • You’ll get to work with a passionate and friendly growing band of PMs, designers, developers and data scientists.
  • You'll get a competitive compensation package - salary, crazy perks - and work in an awesome office in the heart of Helsinki.

How to apply

Apply via link

Yousician logo


Yousician is a revolutionary music platform for anyone to learn, play, create and teach music. Millions of people around the world use Yousician to advance their music skills and play the music they love. MAKING MUSICALITY AS COMMON AS LITERACY To achieve our mission, we reimagine music education, so everyone can unleash their inner musician. We believe that music makes the world a more beautiful, colorful, and creative place, so all of us should be able to play, learn, and have fun. True work satisfaction comes from working on something meaningful, with a team of people who love what they do and are great at it. So if you love music as much as we do and you take pride in doing great work, you should join us! WHY JOIN YOUSICIAN MEANINGFUL MISSION At Yousician, you’ll help shape the future of music education and profoundly impact the lives of millions of people. SUCCESSFUL COMPANY We are a profitable, fast-growing company, and we are just getting started. As a Yousician team member, you’ll work on the cutting edge of technology, business and education with great career opportunities ahead. GREAT TEAM AND CULTURE You’ll work alongside some of the best people in your field in small, efficient and empowered teams. We create an environment and support people in their professional growth. We work hard and jam hard!

Job Details

Posted on May 10

Helsinki, Finland

Full time