Product Marketing, Expression Tools - Spotify for Artists

Spotify team


We are looking for a creative, passionate, and experienced Product Marketer to join the Creator Marketing team – Spotify’s division dedicated to helping artists thrive by providing the most valuable tools to create music, build an audience, monetize their fans, and ultimately live off their work.
In this role, you will work with a cross-functional team from Product, Design, Engineering, Product Insights, Comms, and Music Partnerships, as well as the rest of Marketing to bring new artist expression tools on Spotify to market — from concept, all the way through testing, launch, and adoption stages. From working with our internal teams to understand and build for artist needs, to building powerful marketing campaigns to inspire artists to use our tools in new ways, you’ll be instrumental in creating the future of how music is experienced by fans.
What You'll Do
  • Own the go-to-market strategy (including targeting, messaging and channel strategy) for developing new products and features in Spotify for Artists, partnering on all stages of product development from discovery and ideation to launch and adoption.
  • Be an advocate for the Spotify creators, partnering with design and product insights on identifying and understanding user needs, behaviors and pain points. Act as the leading internal expert on the competitive environment.
  • Create and drive a holistic internal and external communication strategy around artist expression tools, in coordination with the rest of the Creator Product Marketing team.
  • Develop and launch campaigns alongside the rest of the Creator Marketing team to bring key messages to the Spotify for Artists userbase.
  • Coordinate across all cross-functional partners — including artist & label partnerships, licensing, legal, and support — ensuring feedback is prioritized and ultimately leads to a better product for creators.
  • Partner with data scientists to understand the performance of your campaigns and identify new opportunities of focus for the future.


  • You have proven experience in product marketing.
  • You’re a compelling storyteller who can communicate in succinct and inspiring ways to a variety of audience types
  • You’re passionate about the opportunity to better serve artists & their teams. You love music.
  • You’ve launched and driven adoption for new products and services, owning and achieving key success metrics.
  • You have experience with expression tools or introducing new ways for creators to connect with fans.
  • You’re collaborative by nature and get energy from building cross-functional teams and bringing people together.
  • You’re comfortable developing marketing strategies using both quantitative and qualitative insights.
  • You have strong personal organization and project management abilities.

How to apply

Apply via link

Spotify logo


Our mission is to unlock the potential of human creativity—by giving a million creative artists the opportunity to live off their art and billions of fans the opportunity to enjoy and be inspired by it. Spotify transformed music listening forever when it launched in Sweden in 2008. Discover, manage and share over 50m tracks for free, or upgrade to Spotify Premium to access exclusive features including offline mode, improved sound quality, and an ad-free music listening experience. Today, Spotify is the most popular global audio streaming service with 345m users, including 155m subscribers across 101 markets. We are the largest driver of revenue to the music business today.

Job Details

Posted on Jan 7

New York, NY, USA

Full time