Product Manager, Creator Tools
Description
- Build and champion a roadmap of product features and iterative improvements with laser-like focus on driving creator growth and reducing churn.
- Partner closely with our user research and product marketing teams to ensure we deeply understand our creators' needs, and then meet and market to those needs within our products, so we can supercharge growth within our target independent creator base.
- Obsess over how UnitedMasters' attracts and retains independent artists and producers on our mission to build a new sustainable class of creators earning from their passion.
- Own the creator funnel from customer acquisition to transaction to retention, and continually optimize this funnel by working with cross-functional stakeholders to drive down creator acquisition costs and increase creator lifetime value.
Requirements
- Prior Experience as a product manager on a top-tier product growth team, ideally with an independent creator-centric user base
- Customer obsession with driving user growth and a strong bias for action.
- Ability to build and optimize a creator funnel and derive insight from this data.
- 5+ years experience in product management, launching features from start to finish.
- At least 2 years specifically working in a top-tier product growth team
- Deep understanding of tactics for scaling user growth among creator communities
- Proficiency in creating and optimizing user funnels, problem structuring and solving
- Proven experience translating big, ambiguous problems with multiple stakeholders into clear plans.
- You know how to make tradeoffs between speed, scale, and cost.
- Documenting requirements, and managing workflow (ideally using JIRA/Confluence).
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UnitedMasters
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UnitedMasters is a new music industry alternative that provides independent artists with premium music distribution services, a suite of tools to help them directly connect with fans, and opportunities for unique partnerships with some of the world’s biggest brands including the NBA, Bose, and iHeart. UnitedMasters allows artists to easily distribute their music to all major streaming services. Distributed artists become eligible to participate in a variety of advertisements, brand partnerships and other promotions that earn them money and bring in new fans. UnitedMasters also provides artists access to their streaming and social data so they can gain insight into how to maximize fan engagement. The most promising artists on the platform unlock access to a bespoke suite of promotional services like playlist pitching, marketing, PR, and promotion. UnitedMasters aims to give artists the tools to operationalize their independence and maximize their creative and economic potential. UnitedMasters was launched in 2017 by Translation founder and music industry veteran Steve Stoute with a $70 million Series A led by Google’s corporate umbrella Alphabet alongside prestigious venture firm Andreessen Horowitz and entertainment giant 21st Century Fox. Led by a team of executives, marketers, engineers, and storytellers with backgrounds from YouTube, Soundcloud, Pandora, Instagram, Dropbox, Complex, and Vice, the platform positions talent for mainstream impact while allowing them to maintain full ownership over their master recording rights.